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Pepperdine | Graziadio Business School

Super-ordinate Goals

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ASPIRE 2025 Strategic Vision


Be a Top 50 Business School as ranked by U.S. News & World Report

 Employee Engagement

  1. Perform in the top quartile versus Honor Roll schools based on the “Great Places to Work” survey
  2. Amplify efforts to drive diversity and inclusion in our employee engagement actions. And measure our progress using metrics from the Modern Think and OIE surveys


Be a Top 20 ranked school for entrepreneurship as ranked by Pitchbook


  1. Be a Top 10 faith-affiliated business school as measured by U.S. News & World Report
  2. Demonstrated support of Pepperdine’s stated diversity and inclusion goals

 Student Recommendation

Be the best performing school at Pepperdine that students are willing to recommend to their peers as measured by OIE


Engage alumni in meaningful ways to help them succeed as world leaders and enhances the student experience

 Financial and Reputational Belief

  1. Create endowed chaired positions in at least five of our ten disciplines and attract at least five pre-eminent scholars
  2. Raise $100M through strategic donors
  3. Create scholarship and innovation impact through formation of three new Institutes.
  4. Deliver 10% of revenue in executive certificate programs
  5. Incremental $10–15M in new revenue sources** over next five years, e.g., including but not limited to online offerings

 New Program Innovation

  1. Launch the DBA to better serve our alumni and enhance our scholarship brand
  2. Re-stage current Full-time MBA as a global in-residence MBA driving student value and program differentiation