Facebook pixel Alumni Annual Report | Pepperdine Graziadio Business School Skip to main content
Pepperdine | Graziadio Business School

FY 2019-20 Alumni Engagement Annual Report

Graziadio Alumni Network (GAN) Demographics

Population and Degrees

40,179

Living Alumni

1,131

With Multiple Degrees

43,393

Conferred Since 1969

Alumni Per Degree Program as of Spring 2020

Source: Raiser's Edge

Alumni Per Degree Program as of Spring 2020

Top International Locations Where Alumni are Living

2,148 (5%) of alumni live outside of the U.S.

Locations of Graziadio Alumni across the world


Top 10 States Where Alumni Are Living

38,029 (95%) of alumni live in the U.S.

  1. California (27,090)
  2. Texas (1,408)

  3. Arizona (881)

  4. Washington (868)

  5. Florida (596)

  6. Colorado (567)

  7. Nevada (493)

  8. Oregon (452)

  9. Virginia (399)

  10. New York (378)

Top 10 States Where Alumni Are Living

Map of california and highlighted regions

 

Alumni in California by Region

27,131 (68%) of alumni live in CA.

Blue marker for map

2%
NorCal

Dark blue marker for map

27%
Bay Area

Light blue marker for map

3%
Central California

Orange marker for map

52%
L.A. County

green map marker

2%
Inland Empire

pink map marker pin

27%
Orange County

purple map marker pin

4%
San Diego County

 

Top Ten Employers*

*Excludes Pepperdine University

1. Boeing

2. Northrop Grumman

3. Amgen

4. Bank of America

5. Kaiser Permanente

6. Wells Fargo

7.  AT&T

8. Disney

9. Amazon

10. Southern California Edison

Top Ten Career Functions

Source: LinkedIn

Top Ten Career Functions

Leadership, Philanthropy, and Student Success

Alumni Volunteerism

9.3K

Total Alumni Interested*
+33% YoY Change

1.3k

Total Alumni Involved
+22% YoY Change

5.1K

Total Alumni Involvement Hours
+29% YoY Change

767

Scholarship Referrals
-4% YoY Change

Alumni Interested

* Pepperdine University Alumni Engagement Key Performance Indicator

Graph of alumni volunteer interests

Alumni Involved

Graph depicting areas of alumni leadership

 

Graziadio Alumni Network Leadership

Alumni Leadership Council  |  Executive Associates  |  MSOD Alumni Council

Graziadio Alumni Student Advocacy Council  |  PKE Planning Committees  |  Center for Women in Leadership Board

Graziadio Board  |  Regional Representatives  |  Ambassadors

 

Scholarship Referrals

List of scholarship referrals

Alumni Recognition

23

Graziadio Alumni Blog

25

Alumni Highlighted on Social Media

35

Newsroom Posts

1 Silver

CASE* Medal

*Council for Advancement and Support of Education

Community, Connections, and Communications

Social Media

1.9k

Facebook Followers
+3% YoY

2.4k+

PeppConnect Group Members
+86% YoY

10.5k

LinkedIn Members
+1% YoY

139

Twitter Followers
+67% YoY

690

Graziadio Social Media Posts


Reachable Alumni

97%

Mailing Addresses (38,804)
+2% YoY

72%

Email Addresses (28,793)
+6% YoY

62%

Emailable Alumni (24,709)
+11% YoY

Communication Effectiveness

65

Emails Sent
-37% YoY

23.11%

Average Open Rate
+8% YoY

6.47%

Average Click Thru Rate
-11% YoY

4.12%

Total Opt Outs
-76% YoY

Source: Raiser's Edge, Twitter, Facebook, LinkedIn, PeppConnect, Marketing Cloud

Events and Event Satisfaction

120

Graziadio Events
+4% YoY

7.9k

Graziadio Event Registrants
+20% YoY

3.6

Alumni Event Satisfaction (Scale of 0-4)
+3% YoY

78

Graziadio Alumni Events NPS**; Likelihood to promote PGBS
+11% YoY

80

Graziadio Alumni Events NPS**; Likelihood to recommend similar events
+11% YoY

2.2k

University Event Graziadio Alumni Attendees*
-17% YoY

 

*Pepperdine University Alumni Engagement Key Performance Indicator

**The Net Promoter Score (NPS) is a measure of customer loyalty and their likelihood to promote or recommend the Graziadio Business School. NPS scores range from -100 to +100. An NPS of 0 is considered good, +50 is considered excellent, and above 70 is considered world class.