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Pepperdine | Graziadio Business School

FY 2018-19 Alumni Engagement Annual Report

FY 19 Alumni Engagement Strategic Objectives

  • Recognize and engage alumni in leadership and philanthropy

    • Over 100 alumni recognized for their leadership and accomplishments

    • Increased number of alumni donors by 39% on Give2Pepp Day

    • Annual alumni scholarship referrals increased from 450 to 800

    • 116% increase in alumni involvement 50% increase in alumni volunteer hours

    • Engaged 57 notable alumni

    • 554% increase in involvement interests

  • Support student success

    • 82% of alumni who are involved with PGBS are focused on supporting student success
  • Create connection and community (events)

    • Facebook likes increased by 137%

    • 10K alumni are on LinkedIn

    • 1.2K alumni are on PeppConnect. Established MSOD and PKE Groups.

    • 225+ alumni engaged in China

  • Provide life-long learning and networking

    • 40% increase in event attendance

    • Signature events: 50th Anniversary Celebration, ASPIRE Series , PKE Reunion, MSOD Conference

    • Key Insights:

    • FEMBA continues to be our largest population of alumni

    • Growing number of international Chinese alumni

    • Active communication on FB and LinkedIn increase virtual alumni engagement

    • Signature events draw alumni attendance

    • Alumni are eager to give back to PGBS, especially in ways that promote student success

    • Philanthropic giving increased by aligning an event with Give2Pepp Day, and by promoting significant

    • scholarship awards available to students through the alumni referral process

    • Increase in scholarship from $2.5K to $5K increased scholarship referrals

    • PeppConnect significantly increased alumni interest identification

Graziadio Alumni Network (GAN) Demographics

Population and Degrees

39,388

Living Alumni

1,063

With Multiple Degrees

42,520

Conferred Since 1969

Alumni Per Degree Program as of Spring 2019

Pie chart of alumni per degree program

List of degrees conferred

Demographics

Top International Locations Where Alumni are Living

1,956 (5%) of alumni live outside of the U.S.

Locations of Graziadio Alumni across the world


Top 10 States Where Alumni Are Living

37,431 (95%) of alumni live in the U.S.

 

  • California: 26,791
  • Texas: 1,366
  • Washington: 841
  • Arizona: 840
  • Florida: 570
  • Colorado: 557
  • Nevada: 471
  • Oregon: 442
  • Virginia: 400
  • New York: 368

US Map of concentrations of alumni

Map of california and highlighted regions

 

Alumni in California by Region

Total number of alumni in the state: 26,335

Blue marker for map

2%
NorCal

Dark blue marker for map

9%
Bay Area

Light blue marker for map

3%
Central California

Orange marker for map

52%
L.A. County

green map marker

2%
Inland Empire

pink map marker pin

27%
Orange County

purple map marker pin

4%
San Diego County

 

Top Ten Employers*

*Excludes Pepperdine University

1. Boeing

2. Northrop Grumman

3. Amgen

4. Bank of America

5. Kaiser Permanente

6. AT&T

7. Wells Fargo

8. Raytheon

9. The Walt Disney Company

10. IBM

Top Ten Career Functions

alumni career functions by industry

Leadership and Philanthropy

7k

Total Volunteer Interests
+554% YoY Change

1k+

Total Alumni Involvement #
+116% YoY Change

3.9k+

Total Alumni Involvement Hours
+50% YoY Change

799

Scholarship Referrals
+74% YoY Change

313

Give2Pepp Donors
+39% YoY Change

$5-5k

Types of Contributions

Alumni Volunteers

Graph of alumni volunteer interests

Alumni Involvement

Graph depicting areas of alumni leadership

Graph depicting levels of alumni advocacy

Graph depicting levels of student success

Scholarship Referrals

List of scholarship referrals

Alumni Recognition

24

Class Notes and Success Stories

50

Notable Alumni Advocates

37

Alumni Award Recipients

3

CASE* Medals (1 Silver + 2 Bronze)

*Council for Advancement and Support of Education

Alumni Awards

  • Achievement in Philanthropy Awards
  • Career Champion Award
  • Entrepreneurial Excellence Award
  • Graziadio Alumni Network Council/ Star Awards
  • Graziadio George Awards
  • Industry Learning Collaborative Award
  • International Graziadio Alumni Award
  • Recruitment Champion Award
  • Student Support Champion Award
  • Women of Distinction Leadership Award

Community

Social Media

1.8k+

Facebook Page Likes
+133% YoY

1.2k+

PeppConnect Group Members

10.3k+

LinkedIn Members
+1.6% YoY

66k+

Twitter Impressions

Graziadio Alumni Network Leadership

  1. Alumni Leadership Council
  2. Ambassadors
  3. Center for Women in Leadership Board
  4. Executive Associates
  1. Graziadio Board
  2. MSOD Alumni Council
  3. PKE Committee
  4. Regional Representatives

Communications

Reachable Alumni

93%

Mailing Addresses
(37,991)

67%

Email Addresses
(27,283)

54%

Emailable Alumni (22,176)
+3.6% YoY

Communication Effectiveness

103

Emails Sent

21.3%

Average Open Rate
+0.3 YoY

7.3%

Average Click Thru Rate
-3.1% YoY

18%

Total Opt Outs
-0.6% YoY

Source: Raiser's Edge, Twitter, Facebook, LinkedIn, PeppConnect, Marketing Cloud

Events: Life-Long Learning and Networking

6,618

Graziadio Event Registrants

2,704

Graziadio Event Attendees

115

PGBS Alumni Events

Event Satisfaction

72

NPS**; Likelihood to promote the Graziadio Business School
-2.4 YoY

70

NPS**; Likelihood to recommend similar events
-5.9 YoY

3.5

Overall Graziadio Alumni event satisfaction on a scale of 0-4
No change YoY

**The Net Promoter Score (NPS) is a measure of customer loyalty and their likelihood to promote or recommend the Graziadio Business School. NPS scores range from -100 to +100. An NPS of 0 is considered good, +50 is considered excellent, and above 70 is considered world class.