FY 2018-19 Alumni Engagement Annual Report
FY 19 Alumni Engagement Strategic Objectives
- Recognize and engage alumni in leadership and philanthropy
-
Over 100 alumni recognized for their leadership and accomplishments
-
Increased number of alumni donors by 39% on Give2Pepp Day
-
Annual alumni scholarship referrals increased from 450 to 800
-
116% increase in alumni involvement 50% increase in alumni volunteer hours
-
Engaged 57 notable alumni
-
554% increase in involvement interests
-
- Support student success
- 82% of alumni who are involved with PGBS are focused on supporting student success
- Create connection and community (events)
-
Facebook likes increased by 137%
-
10K alumni are on LinkedIn
-
1.2K alumni are on PeppConnect. Established MSOD and PKE Groups.
-
225+ alumni engaged in China
-
- Provide life-long learning and networking
-
40% increase in event attendance
-
Signature events: 50th Anniversary Celebration, ASPIRE Series , PKE Reunion, MSOD Conference
-
Key Insights:
-
FEMBA continues to be our largest population of alumni
-
Growing number of international Chinese alumni
-
Active communication on FB and LinkedIn increase virtual alumni engagement
-
Signature events draw alumni attendance
-
Alumni are eager to give back to PGBS, especially in ways that promote student success
-
Philanthropic giving increased by aligning an event with Give2Pepp Day, and by promoting significant
-
scholarship awards available to students through the alumni referral process
-
Increase in scholarship from $2.5K to $5K increased scholarship referrals
-
PeppConnect significantly increased alumni interest identification
-
Graziadio Alumni Network (GAN) Demographics
Population and Degrees
Living Alumni
With Multiple Degrees
Conferred Since 1969
Alumni Per Degree Program as of Spring 2019
Demographics
Top International Locations Where Alumni are Living
1,956 (5%) of alumni live outside of the U.S.
Top 10 States Where Alumni Are Living
37,431 (95%) of alumni live in the U.S.
- California: 26,791
- Texas: 1,366
- Washington: 841
- Arizona: 840
- Florida: 570
- Colorado: 557
- Nevada: 471
- Oregon: 442
- Virginia: 400
- New York: 368
Alumni in California by Region
Total number of alumni in the state: 26,335
2%
NorCal
9%
Bay Area
3%
Central California
52%
L.A. County
2%
Inland Empire
27%
Orange County
4%
San Diego County
Top Ten Employers*
*Excludes Pepperdine University
1. Boeing
2. Northrop Grumman
3. Amgen
4. Bank of America
5. Kaiser Permanente
6. AT&T
7. Wells Fargo
8. Raytheon
9. The Walt Disney Company
10. IBM
Top Ten Career Functions
Leadership and Philanthropy
Total Volunteer Interests
+554% YoY Change
Total Alumni Involvement #
+116% YoY Change
Total Alumni Involvement Hours
+50% YoY Change
Scholarship Referrals
+74% YoY Change
Give2Pepp Donors
+39% YoY Change
Types of Contributions
Alumni Volunteers
Alumni Involvement
Scholarship Referrals
Alumni Recognition
Class Notes and Success Stories
Notable Alumni Advocates
Alumni Award Recipients
CASE* Medals (1 Silver + 2 Bronze)
*Council for Advancement and Support of Education
Alumni Awards
- Achievement in Philanthropy Awards
- Career Champion Award
- Entrepreneurial Excellence Award
- Graziadio Alumni Network Council/ Star Awards
- Graziadio George Awards
- Industry Learning Collaborative Award
- International Graziadio Alumni Award
- Recruitment Champion Award
- Student Support Champion Award
- Women of Distinction Leadership Award
Community
Social Media
Facebook Page Likes
+133% YoY
PeppConnect Group Members
LinkedIn Members
+1.6% YoY
Twitter Impressions
Graziadio Alumni Network Leadership
- Alumni Leadership Council
- Ambassadors
- Center for Women in Leadership Board
- Executive Associates
- Graziadio Board
- MSOD Alumni Council
- PKE Committee
- Regional Representatives
Communications
Reachable Alumni
Mailing Addresses
(37,991)
Email Addresses
(27,283)
Emailable Alumni (22,176)
+3.6% YoY
Communication Effectiveness
Emails Sent
Average Open Rate
+0.3 YoY
Average Click Thru Rate
-3.1% YoY
Total Opt Outs
-0.6% YoY
Source: Raiser's Edge, Twitter, Facebook, LinkedIn, PeppConnect, Marketing Cloud
Events: Life-Long Learning and Networking
Graziadio Event Registrants
Graziadio Event Attendees
PGBS Alumni Events
Event Satisfaction
NPS**; Likelihood to promote the Graziadio Business School
-2.4 YoY
NPS**; Likelihood to recommend similar events
-5.9 YoY
Overall Graziadio Alumni event satisfaction on a scale of 0-4
No change YoY
**The Net Promoter Score (NPS) is a measure of customer loyalty and their likelihood to promote or recommend the Graziadio Business School. NPS scores range from -100 to +100. An NPS of 0 is considered good, +50 is considered excellent, and above 70 is considered world class.