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Pepperdine | Graziadio Business School

Socially, Environmentally, and Ethically Responsible (SEER) Business Strategy


Expanding Our Global Imprint 

We believe an essential step to fulfilling our mission of creating purpose-driven leaders encompasses sharing and instilling sustainable and environmentally conscious business practices. Established in 1972, Pepperdine’s Center for Sustainability acts as a conduit for supporting and advancing sustainable business through communication, implementation, and education. We know that reaching the Triple Bottom Line requires industry leaders to inspire the future of sustainability in business by acting today, not tomorrow. Through our commitments to service, purpose, and leadership, we are steadily moving towards creating a more viable, socially responsible world for all. As a signatory to the Principles for Responsible Management Education (PRME), we are committed to developing business leaders dedicated to inclusive capitalism that promotes the globally recognized sustainable development goals (SDGs).

Understanding the Implication: Sustainable Business Defined 

A sustainable business is an enterprise committed to creating a minimal negative impact, or ideally a positive effect, on the global or local environment, community, society, or economy. It is a business that strives to meet the Triple Bottom Line–People, Planet, and Profits and generate value for a multitude of stakeholders.

Corporate citizenship and sustainability have become much more than trends—they are essential components of how industries operate today and are critical for the future of societies worldwide. Governments, NGOs, consumers, and increasingly investors are applying pressure on business leaders to mitigate their negative environmental, social, and governance (ESG) impacts and contribute meaningfully towards recognized global sustainable development.  Forward-thinking organizations increasingly need leaders who understand the complexities of sustainability, corporate social responsibility, and ethics—and how these tie into innovation, agility, and market-leading solutions that will benefit more than just the bottom line. 

Sustainability with Graziadio: The SEER Certificate Program

Available to Online, Full-Time, and Part-Time MBA; and Online MSML Students

The Pepperdine Graziadio certificate in Socially, Environmentally, and Ethically Responsible (SEER) Business Strategy, led by the Director of the SEER Program, Robert Bikel, allows students to complement their degree with courses and activities that will empower them to be more mindful leaders and entrepreneurs. We’re developing purpose-driven leaders through the SEER lens, encouraging our students to lead successful businesses with an ethical mindset. 

With A SEER Certificate, Students Can:

  • Incorporate their values and ethics into every business decision
  • Create lasting impact by responsibly leading current and future organizations
  • Apply SEER practices to companies large or small, across a diverse range of industries

Creating an Ecosystem, Not an Ego-system

A Degree That Truly Emphasizes Sustainability

Many sustainable programs have focused attention on The Triple Bottom Line—People, Planet, and Profits. While these are critical components of a sustainable business model, Graziadio’s SEER Certificate program goes a step beyond and adds a fourth “P” to the equation—Product. 

Developing sustainable, superior products and services are values embedded within the DNA of SEER. From early conception to product launch, SEER values are incorporated through every part of the development process, ingrained within the organizations’ fabrics that create them, facilitating an atmosphere that puts ethical business at the forefront while relentlessly pursuing entrepreneurial opportunities and business model innovations that are increasingly dynamic business environment demands.

We’ve defined these four macro-values as: 

  • People—corporate social responsibility
  • Planet—environmental stewardship
  • Profits—financial strength
  • Product—illustrate the crux of the SEER philosophy

These values do not operate in isolation but function as an intricate ecosystem with various sections of overlap and interaction. Decision-making is rarely—if ever—guided solely by one value, as an ecosystem exists by multiple elements working together in harmony.  SEER strategy operates at a systems-level prioritizing long-term value creation over short-term gains.

Take Sustainability Education a Step Further

Corporate Social Responsibility
Corporate Social Responsibility (CSR) Program

In this two-day program, you will discover how to integrate SEER values into strategies that translate into innovation, long-term product leadership, and sustained profits. Students will have vital tools needed to make mindful decisions with a lasting impact. 

SEER Symposium
SEER Symposium

The SEER Symposium explores the next generation of business strategy, focusing on entrepreneurship, values, and innovation, featuring a broad spectrum of world-changing innovators, executives, thought-leaders, and entrepreneurs who will challenge and inspire you to act with integrity and promote change.


Faculty SEER-related Research @ Graziadio

Download the 2022 PRME Report to view all sustainability-focused faculty research.