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ASPIRE 2025 Graziadio Strategic Vision

Our Strategic Vision

Business education has existed at Pepperdine University since 1969, developing values-centered leaders and advancing responsible business practice through education that is entrepreneurial in spirit, ethical in focus, and global in orientation. ASPIRE 2025 honors the Pepperdine Graziadio Business School heritage and sets out a strong path to follow into the next seven years and beyond.


Dean Deryck J van Rensburg

Dean's Message

"Now that we have a refreshed sense of direction and defined goals to support it, we will remain innovative and agile to ensure that Pepperdine Graziadio Business School continues to thrive and ascend in a relentlessly competitive and dynamic environment."


Los Angeles Metropolitan Business Hub

Executive Summary

Our strategic vision known, as "ASPIRE 2025," maps out the goals, ambitions, and changes for the Pepperdine Graziadio Business School to adapt to continue our positive trajectory as a renowned business school ranked among the top 100 best business schools nationally by U.S. News and World Report.


Mission, Vision, and Values at Pepperdine Graziadio

Mission, Vision, and Values

Anchored in the core values of integrity always, courage with compassion, a pioneering spirit, and action taken "today not tomorrow," our mission is inspired by its Christian values and seeks to promote transformational learning, create applied knowledge, and equip its students to become Best for the World Leaders.


Pepperdine Campus Malibu California

Near-term Priorities

The goals and initiatives are structured around four priority areas: students, faculty, talent and organization, and our ecosystem.

Human vs. Artificial Intelligence

Future Road Map

We are committed to leading changes essential to prepare Best for the World Leaders for the fourth industrial revolution.

Download the ASPIRE 2025 Strategic Plan

Strategic Plan Brochure

Download your copy of the Pepperdine Graziadio Business School ASPIRE 2025 Strategic Plan.


AACSB Accreditation

WSUSC Accreditation