Mission, Vision, and Values

Sunset at Pepperdine Malibu campus green lawn and large tree

ASPIRE 2025 Strategic Vision

The founder of Pepperdine University, George Pepperdine, was motivated by a desire to help men and women prepare themselves for a life of usefulness in a competitive world. He particularly advocated a business education, coupled with the development of Christian character. It is his outlook which serves to anchor the mission of the business school.

Founded in 1969, the Pepperdine Graziadio Business School is anchored in the core values of integrity always, courage with compassion, a pioneering spirit, and action taken "today not tomorrow." The Graziadio School mission is inspired by its Christian values and seeks to promote transformational learning, create applied knowledge, and equip its students to become Best for the World Leaders.

Our Mission

Inspired by our Christian values, we seek to:

Promote transformational learning,
Create applied knowledge, and
Equip our students to become Best for the World Leaders and entrepreneurs.

Our Vision

Global distinction in developing Best for the World Leaders.

Our Values

Today - not tomorrow

George Graziadio was frequently heard saying this phrase and we believe it holds true for us. He reminds us in a world of constant opportunity and disruptive potential to hold an action bias (carpe diem) and to deliver on the good that is within our influence today and not to wait for more favorable or comfortable conditions.

Integrity always

We aspire to live and model lives that are guided by a deep integrity that holds strong even when forces that try to compromise good challenge us.

Courage with compassion

We believe that facing the challenges that lie before us will require deep courage, and we aspire to be models of fearlessness coupled with compassion that honor the dignity of each person.

Pioneering spirit

Embracing the changes that we face in our daily lives and in the future will tap the enduring spirit of adventure, curiosity, and openness that has guided us in each new chapter of our existence. We aspire to live boldly and lean into new adventures with hopefulness.