Mission, Vision, and Values
ASPIRE 2025 Strategic Vision
The founder of Pepperdine University, George Pepperdine, was motivated by a desire to help men and women prepare themselves for a life of usefulness in a competitive world. He particularly advocated a business education, coupled with the development of Christian character. It is his outlook which serves to anchor the mission of the business school.
Founded in 1969, the Pepperdine Graziadio Business School is anchored in the core values of integrity always, courage with compassion, a pioneering spirit, and action taken "today not tomorrow." The Graziadio School mission is inspired by its Christian values and seeks to promote transformational learning, create applied knowledge, and equip its students to become Best for the World Leaders.