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8th Annual SEER Symposium

The SEER (Socially, Environmentally, and Ethically Responsible) Symposium explores the next generation of business strategy, focusing on entrepreneurship, values, and innovation.

Join us for the 8th Annual SEER Symposium, The New Purpose of Business, on February 28, 2020 at Le Méridien Delfina Santa Monica. This year we will explore a reimagined purpose of business across a spectrum of executives, entrepreneurs and thought leaders. The business world is at an inflection point, where corporate leaders are now publicly reexamining the role of business in society with an eye to expanding the stakeholders to which businesses must answer.

This move towards inclusivity is squarely aligned with the holistic concept of "both/and" leadership embodied by SEER and has profound implications for capitalism itself. While this thinking may seem new, in a sense it is a return to a very old idea that business exists to solve problems and improve lives.


Watch the Symposium Real Time:



What is SEER?


What Makes the SEER Symposium Unique?

Inspiring ideas

Hear Inspiring Ideas with Disruptive Solutions

Because of the power of technology and global connectivity, entrepreneurs have unprecedented resources at their disposal to target challenges both locally and globally.

Connect with others

Connect with Others Interested in Sustainability

An intimate venue cultivates one-on-one interaction with sustainability trailblazers from a variety of different industries.


Explore Values-Based Innovation

Examine the crossroads between values and business as world-changing innovators, thought-leaders, and entrepreneurs share their journeys in creating profitable companies that help make the world a better place.

Connect with others

Network With Top Industry Thought Leaders

Engage and connect with leaders who are changing the trajectory of business during this uniquely targeted opportunity for collaboration.


Robert Bikel

"Companies must integrate social and environmental values into strategies that create long-term competitive advantage."

Robert Bikel
Director of the SEER Program
Instructor of SEER Business and Management

Marci Zaroff

"Business and social-environmental responsibility are not mutually exclusive. To have an event like this - that embodies environmental principles - is an opportunity to drive that forward."

Marci Zaroff
ECOlifestyle Entrepreneur, Educator and Innovator
2016 SEER Symposium Speaker

Andrew Basmajian

"This is perhaps the best single-day program I have attended, ever. 2016 was the fourth time I have participated and each time I walk out blown away."

Andrew Basmajian
Santa Monica Office of Sustainability and the Environment
SEER Symposium Attendee


Thank You to Our Sponsors

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University Credit Union logo

AB Bernstein logo

Conscious Capitalism logo

Palmer Center logo

IMA logo



The SEER Certificate

The Socially, Environmentally, and Ethically Responsible (SEER) Business Strategy certificate, led by Director of the SEER Program, Rob Bikel, allows full- and part-time MBA students to take courses that prepare them to:

  • Incorporate values and ethics into a successful career in 21st-century business
  • Apply SEER values to companies large or small and across a diverse range of industries
  • Lead the next wave of great organizations