Facebook pixel 8th Annual SEER Symposium | Pepperdine Graziadio Business School Skip to main content
Pepperdine | Graziadio Business School
Close up image of green leaf

8th Annual SEER Symposium

The SEER (Socially, Environmentally, and Ethically Responsible) Symposium explores the next generation of business strategy, focusing on entrepreneurship, values, and innovation.

The 8th Annual SEER Symposium, The New Purpose of Business, featured influential thought leaders who shared insights on rapidly evolving social change and the instrumental role businesses play in promoting a flourishing society for the benefit of all. Held on February 28, 2020, the symposium welcomed a diverse lineup of speakers including Jeanne Holm, deputy chief information officer and senior technology advisor to Los Angeles mayor Eric Garcetti, who discussed how her team is using data and cutting-edge technology to further the city's sustainable development goals, increase equity, and deliver a high quality of life for the city's residents. Asami Tanimoto, community program manager at The Recycling Partnership, discussed some of the system-wide challenges with recycling including the need for additional funding and how the business community plays an important role by getting buy-in from communities for products that are recyclable, reusable, and compostable.


Watch the 2020 Symposium:



What is SEER?


What Makes the SEER Symposium Unique?

Inspiring ideas

Hear Inspiring Ideas with Disruptive Solutions

Because of the power of technology and global connectivity, entrepreneurs have unprecedented resources at their disposal to target challenges both locally and globally.

Connect with others

Connect with Others Interested in Sustainability

An intimate venue cultivates one-on-one interaction with sustainability trailblazers from a variety of different industries.


Explore Values-Based Innovation

Examine the crossroads between values and business as world-changing innovators, thought-leaders, and entrepreneurs share their journeys in creating profitable companies that help make the world a better place.

Connect with others

Network With Top Industry Thought Leaders

Engage and connect with leaders who are changing the trajectory of business during this uniquely targeted opportunity for collaboration.


Robert Bikel

"Companies must integrate social and environmental values into strategies that create long-term competitive advantage."

Robert Bikel
Director of the SEER Program
Instructor of SEER Business and Management

Marci Zaroff

"Business and social-environmental responsibility are not mutually exclusive. To have an event like this - that embodies environmental principles - is an opportunity to drive that forward."

Marci Zaroff
ECOlifestyle Entrepreneur, Educator and Innovator
2016 SEER Symposium Speaker

Andrew Basmajian

"This is perhaps the best single-day program I have attended, ever. 2016 was the fourth time I have participated and each time I walk out blown away."

Andrew Basmajian
Santa Monica Office of Sustainability and the Environment
SEER Symposium Attendee


Thank You to Our Sponsors

wework logo

University Credit Union logo

AB Bernstein logo

Conscious Capitalism logo

Palmer Center logo

IMA logo



The SEER Certificate

The Socially, Environmentally, and Ethically Responsible (SEER) Business Strategy certificate, led by Director of the SEER Program, Rob Bikel, allows full- and part-time MBA students to take courses that prepare them to:

  • Incorporate values and ethics into a successful career in 21st-century business
  • Apply SEER values to companies large or small and across a diverse range of industries
  • Lead the next wave of great organizations