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Pepperdine | Graziadio Business School
Robert Bikel Director of the SEER Program

Robert Bikel, DBA

Practitioner of SEER Business and Management
Director of Socially‚ Environmentally‚ and Ethically Responsible (SEER) Program
Graziadio Business School


Robert Bikel, DBA is the Director of and Lead Faculty for the SEER (Social Ethical and Environmental Responsibility) Program at the Pepperdine Graziadio Business School. A faculty member since 2011, Dr. Bikel has taught various courses in the SEER program as well as Strategic CSR Executive Certificate classes. He is also an independent strategy consultant specializing in sustainably oriented businesses, focused on strategic guidance and market intelligence for responsible companies in B-Corp/Benefit Corporations, cleantech, online media, e-commerce and food industries. His clients include Neil Young’s Pono Music service, Jes Maharry Jewelry, the Yes Bar, and, with ex-Patagonia CEO Michael Crooke, Fox International Channels and a major Latin American media company. A former investment banker with Smith Barney (now Morgan Stanley), Bikel also has 12+ years experience in entertainment as a development executive, producer and music supervisor.

A Harvard graduate, he received his Doctor of Business Administration from the Pepperdine Graziadio Business School, where he also received a SEER-certified MBA. In addition he is certified in the Global Reporting Initiative (GRI). His doctoral research focuses on managing sustainability tensions at the corporate board level.


  • Doctor of Business Administration, Pepperdine Graziadio Business School, Malibu, CA
  • Master of Business Administration, Pepperdine Graziadio Business School, Malibu, CA
  • Bachelor of Arts, Harvard University, Cambridge, MA




Crooke, M. W., Csikszentmihalyi, M., Bikel, R. S. (2015). Leadership in a Complex World: How to Manage ''The Tragedy of Choice''. Organizational Dynamics, 44(2), 146—155.

Areas of Expertise

  • Leadership and Managing Choice
  • Values Alignment and Integration
  • Competitive Positioning
  • Resiliency Strategies


  • BSCI 617
  • BSCI 631
  • BSCI 633
  • BSCI 635
  • OTMT 617
  • OTMT 635
  • OTMT 641
  • OTMT 644
  • STGY 640
  • STGY 645
  • STGY 659
  • STGY 670