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Pepperdine | Graziadio Business School

Types of Class Case Projects

E2B Projects


We are currently accepting company applications for our upcoming terms for projects in the following areas:



  • Analyzing new markets and developing plans for entrance
  • Defining new products and go-to-market strategies
  • New product (B2B or B2C) commercialization
  • Defining (or redefining) customer value proposition
  • Technology commercialization
  • Analyzing competitors and developing competitive strategies and plans
  • Expanding market share
  • Evolving competitive advantages
  • Increasing customer retention


Global Marketing

  • Identifying global market opportunities; development of export strategy and plan for entrance
  • Global business expanding into the US markets


Information Systems

  • Analyzing existing IT systems and developing plans to meet business requirements
  • Identifying business areas for improved technology solutions
  • Scaling business with technology
  • Virtual workforce optimization 
  • Automating manual processes
  • Maximizing current technology investment
  • Web design implications for search engine optimization (SEO)
  • Optimizing the capture, management and analysis of data
  • Automating data visualization


Organizational Theory

  • Optimizing employee recruitment and retention
  • Assessing organizational culture