Types of Class Case Projects
We are currently accepting company applications for our upcoming terms for projects in the following areas:
Business Analytics Consulting
- Developing business analytics and intelligence reports (e.g., key metrics, drivers)
- Creating predictive models to understand factors like customer retention/attrition
- Conducting research, surveys, and data analysis
- Evaluating data quality and advising on software, business processes, and technical
skills for
analytics maturity
Digital Innovation and Information Systems
- Leveraging emerging technologies for business transformation such as:
- Artificial intelligence
- Bioinformatics
- Blockchain
- Internet of things
- Other cutting-edge technologies
Global Marketing
- Evaluating market opportunities for a U.S.-based company expanding internationally
- Analyzing market opportunities for an international company looking to enter the U.S. market
Marketing
- Boosting brand awareness
- Analyzing new markets and developing plans for entrance
- Defining new products and go-to-market strategies
- New product (B2B or B2C) commercialization
- Defining (or redefining) customer value proposition
- Technology commercialization
- Analyzing competitors and developing competitive strategies and plans
- Expanding market share
- Evolving competitive advantages
- Increasing customer retention
Leadership and Managing Organizational Change
- Assessing and optimizing organizational culture and structure
- Fostering better collaboration across business units/teams
- Attracting and retaining top talent
- Assessing organizational culture