Types of Class Case Projects

We are currently accepting company applications for our upcoming terms for projects in the following areas:

Marketing

• Analyzing new markets and developing plans for entrance
• Defining new products and go-to-market strategies
• New product (B2B or B2C) commercialization
• Defining (or redefining) customer value proposition
• Technology commercialization
• Analyzing competitors and developing competitive strategies and plans
• Expanding market share
• Evolving competitive advantages
• Increasing customer retention

Global Marketing

• Identifying global market opportunities; development of export strategy and plan for entrance
• Global business expanding into the US markets

Information Systems

• Analyzing existing IT systems and developing plans to meet business requirements
• Identifying business areas for improved technology solutions
• Scaling business with technology
• Virtual workforce optimization 
• Automating manual processes
• Maximizing current technology investment
• Web design implications for search engine optimization (SEO)
• Optimizing the capture, management and analysis of data
• Automating data visualization

Organizational Theory

• Optimizing employee recruitment and retention
• Assessing organizational culture