MBA in Marketing
Available to 12-and 20-Month MBA Students
A marketing concentration provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. Focus your studies on this concentration to help organizations target specific consumer groups with intended products and services in mind. Learn to create appropriate promotional, pricing, and distribution arrangements central to generating profit and growth.
This preparation is relevant for a variety of career paths, including:
- Brand/product management
- Marketing research
- New product development
- Sales force management
- Advertising
- Management consulting
Concentration Core Courses (8 Units)
| Course No. | Course Title | Units |
|---|---|---|
| MKTG 669 | Marketing Research Fall of Second Year |
2 |
| MKTG 677 | Consumer Behavior Fall of Second Year |
2 |
| MKTG 682 | Marketing Communications for the Digital Age Spring of Second Year |
4 |
Concentration Elective Courses (4 Units)
| MKTG 676 | Brand Management | 2 |
| MKTG 698 | Special Topics in Marketing | 2-4 |
| PGBS 693 | Global Business Intensive | 1-4* |
| Course No. | Course Title | Units |
|---|---|---|
| MKTG 661 | Product Innovation and Management | 2 |
| MKTG 670 | Technology in Marketing | 2 |
| MKTG 671 | Global Marketing | 2 |
*Students are limited to a maximum of 2 units of PGBS 693. The selected topic for the Global Business Intensive course must be relevant to the concentration, otherwise, approval is needed by the program office prior to registering for the course to confirm it can be applied towards the concentration.
Elective course availability will vary per term and year based on instructor availability, enrollment, and program needs. Although elective courses are not guaranteed to be scheduled on a regular cycle, students will be provided a choice of relevant options from the program’s elective list during course registration.