Facebook pixel MBA Marketing | Graziadio Business School | Pepperdine University

MBA in Marketing

Marketing MBA

Available to 12-, 15-, and 20-Month MBA Students

A marketing concentration provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. Focus your MBA studies on this area of concentration and graduate prepared to help organizations decide which consumer groups to serve and which products and services to produce. Learn to create appropriate promotional, pricing, and distribution arrangements central to generating profit and growth.

This preparation is relevant for a variety of career paths, including:

  • Brand/product management
  • Marketing research
  • New product development
  • Sales force management
  • Advertising
  • Management consulting
Course No. Course Title Units
MKTG 663 Strategic Issues in Marketing 2
MKTG 667 Sales and Sales Force Management 2
MKTG 662 Advertising and Promotion Management 2
MKTG 668 Business-to-Business Marketing 2
MKTG 641 New Product Management 2
MKTG 669* Marketing Research 2
MKTG 670 Marketing and Technology 2
MKTG 671 Global Marketing 2
MKTG 665 Marketing New Ventures 2
MKTG 673 Pricing 2
MKTG 676 Brand Management 2
MKTG 677 Consumer Behavior 2

*Highly recommended for MBA students seeking the marketing concentration.