Facebook pixel MBA Marketing | Graziadio Business School | Pepperdine University

MBA in Marketing

MBA Marketing
Marketing MBA

Available to 12-, 15-, and 20-Month MBA Students

A marketing concentration provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. Focus your MBA studies on this area of concentration and graduate prepared to help organizations decide which consumer groups to serve and which products and services to produce. Learn to create appropriate promotional, pricing, and distribution arrangements central to generating profit and growth.

This preparation is relevant for a variety of career paths, including:

  • Brand/product management
  • Marketing research
  • New product development
  • Sales force management
  • Advertising
  • Management consulting
Course No. Course Title Units
MKTG 669* Marketing Research  
MKTG 660 Services Marketing  
MKTG 661 Product Innovation and Management  
MKTG 662 Marketing Communications  
MKTG 663 Strategic Issues in Marketing 2
MKTG 667 Sales and Sales Force Management 2
MKTG 668 Business-to-Business Marketing 2
MKTG 670 Technology in Marketing 2
MKTG 671 Global Marketing 2
MKTG 673 Pricing 2
MKTG 674 Formulating and Defending Marketing Strategies  
MKTG 676 Brand Management 2
MKTG 677 Consumer Behavior 2

*Recommended Course