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Pepperdine | Graziadio Business School
Pepperdine Graziadio Social Media

Social Media Professional Certificate

Gain a Social Media Edge

Social media have revolutionized how we do business. With the right expertise, they have the potential to revolutionize your career. The Bureau of Labor Statistics reports that careers involving social media are projected to increase 24 percent through 2018. With social media marketers earning an average annual salary of $82,000, according to Simply Hired, understanding social media can be critical to higher earning potential.

Pepperdine University is proud to offer a Social Media Professional Certificate. This self-paced online program is designed to introduce professionals to business applications of social media communication and strategy.

Program Overview

This program will introduce individuals with little experience in social media, who are looking to gain an in-depth understanding to build and extend brand awareness, offer better service to customers, and attract new customers. After completing this program, individuals will be prepared for roles such as Social Media Specialist, Digital Media Project Manager, or Online Community Manager.  Individuals will learn the following:

  • Guiding principles for social media marketing
  • Understanding social objects, paid media, earned media, owned media and content curation
  • Search Engine Optimization
  • Social Media Optimization
  • Traditional, real-time and social searches
  • Identifying your target audience
  • Identifying and building your tribe
  • Content creation and calendaring
  • Social media campaign monitoring
  • Creating a social media project plan

Certificate Program Information

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At your own pace



  • Social Media Professional: $1,499
  • Social Media Strategist: $2,499
  • Strategist and Professional Bundle: $3,498*

Cost is per participant.  Please contact execed@pepperdine.edu for additional information.

*Dates and locations may change. We will notify students of any changes in a timely manner.

Social Media Professional Certificate

  • Complete at your own pace
  • Understand Social Media and Planning
  • Implement Digital Media Campaigns
  • 40-45 hours to complete certificate
  • Social Media Strategist Certificate

Social Media Strategy Fundamental

  • Developing a Social Strategy
  • Social Media Organizational Development
  • Measurement and Analytics
  • 85-90 hours to complete certificate

Strategist and Professional Bundle

  • Social Media professional Certificate
  • Social Media Strategist Certificate
  • 125-135 hours to complete both certificates

The Social Media Professional Certificate is designed for:

The Social Media Professional Certificate is designed for beginners as well as those with some familiarity looking to gain in-depth knowledge. Students will learn how to control social media to build and extend brand awareness, better service current customers and leverage social media for new customers. A stand alone program, the Social Media Professional Certificate is comprised of two courses, each designed to be completed in six weeks for a total expected duration of three months:

  • Understanding Social Media
  • Planning and Implementing Digital Media Campaigns

Contact Us

Social Media Program Specialist
Dalton Education