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Pepperdine | Graziadio Business School
Stephen M. Rapier, Assistant Faculty of Marketing

Stephen Rapier, PhD

Assistant Professor of Marketing
Graziadio Business School


Dr. Rapier has been actively engaged in marketing as both a practitioner and lecturer since 1982. As a practitioner, he has over 25 years of experience on both the agency and client side. He has provided strategic insight to brand and marketing, advertising, public relations, and market research to a range of organizations. They include 3M Unitek, Burson Marsteller, IndyMac Federal Bank, Caterpillar Lift Trucks, Utility Trailer Manufacturing Company, and more. He has lectured at CSU Long Beach, Los Angeles & San Bernardino, along with Claremont Graduate University, and USC.


  • Claremont Graduate University, Doctor of Philosophy
  • Claremont Graduate University, Executive Master of Business Administration

  • California State University, Bachelor of Science



Session Lecturer – Connective Leadership Institute – Fall 2009 Practitioner Seminar– "Creating Strategy Statement" – Held at California Institute of Technology

Session Lecturer – Connective Leadership Institute – Spring 2009 Practitioner Seminar– "Organizational Leadership Styles" – Held at California Institute of Technology

Adjunct Professor – Peter F. Drucker and Masatoshi Graduate School of Management, Claremont Graduate University – 2006 - 2007 – "Advertising Practicum," "Consumer Behavior"

Guest Speaker – Cal State Long Beach – March 2004 – "Preparing for Marketing Outside the Classroom", American Marketing Association

Guest Speaker - Cal State Long Beach – 2003 – "Making Good Ideas Work", Pacific Rim Association

Guest Lecturer - University of Southern California – 1984 – "High Technology Entrepreneurship" – Entrepreneur Program

Areas of Expertise

  • High Technology Entrepreneurship
  • Advertising
  • Out-Marketing
  • Keyword Buys