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Otis Baskin Emeritus Professor of Applied Behavioral Science

Otis Baskin, PhD

Emeritus Professor of Organization Theory and Management
Graziadio Business School


Dr. Otis Baskin is a professor of management at Graziadio Business School, where he served as dean from 1995-2001. During his tenure as dean, Graziadio achieved accreditation from AACSB International, becoming the first business school to co-sponsor the Fortune 500 Forum. Dr. Baksin also added more than $15 million to its endowment, raised $10 million for a new building at Malibu, and was ranked as one of the top 20 Executive MBA schools by both BusinessWeek and US News and World Report. 

His academic career spans more than 30 years, including deanships at two other universities and work with business schools in 17 countries. Baskin served on temporary assignment as Special Advisor to the President and CEO of AACSB International (2002-2004), where he led efforts to globalize the world's premier business school accreditation organization.

Dr. Baskin serves as an advisor to senior management, owners, and boards of directors for public and private organizations in the United States, Asia, Europe, Latin America, and the Middle East. As a member of the Family Business Consulting Group, his primary expertise is in helping business-owning families develop leadership succession plans, strategies for growth, and family ownership/governance structures.

Dr. Baskin has spoken to many influential organizations, including the Conference Board, the Family Business Network (Europe), the Family Firm Institute, and the World Knowledge Forum (Korea), a frequent speaker to industry and executive groups. He was the host of the nationally syndicated PBS television series on entrepreneurship, "We're In Business." Dr. Baskin was a visiting scholar at the University of Oxford for the Hilary Term in 1994 where he lectured and conducted research with multi-generation family-owned businesses in Europe.

Baskin serves as a director of EMRISE, Corp., an international manufacturer of defense and aerospace electronic components and subsystems and telecommunications equipment where he chairs the Compensation Committee and is a member of the Audit Committee. He is also a member of the Board of Trustees of Hope International University. He is serving on several non-profits boards, including the Los Angeles Development Corp., Junior Achievement, the Durham Family Foundation, and the World Affairs Council.

Dr. Baskin's scholarly achievements include seven books, in addition to numerous academic articles and published papers. His most recent book, Effective Leadership in the Family Business with Craig Aronoff, was published by Palgrave Macmillan in 2011.


  • University of Texas at Austin, Doctor of Philosophy


  • University of Houston-University Park,  Master of Science

  • Oklahoma Christian University, Bachelor of Science


Public Relations: the Profession and the Practice (with Craig Aronoff), Saint Paul: West Publishing, 1983, Dubuque, Iowa: William C. Brown Publishers, 1988 (Second Edition), 1992 (Third Edition), New York: McGraw Hill Book Company, 1995 (Fourth Edition, with Dan Lattimore), 2004 (Fifth Edition, with Lattimore, Heiman, Toth, and Van Leuven).

Issues in Business and Society: Capitalism and Public Purpose (with Grover Starling), Boston: Kent Publishing, 1985. Getting Your Message Across: A

Practical Guide to Business Communication (with Craig Aronoff, Harold Davis, Robert Hays), Saint Paul: West Publishing, 1981.

Interpersonal Communication in Organizations (with Craig Aronoff), Glenview, Illinois: Scott, Foresman and Company, 1980. 

"Outstanding Supervisor Award - 1991," Presented by the Classified Staff Association of Arizona State University.

"Advancing Public Relations Through Research Award" presented by the Public Relations Foundation of Texas, July, 1983

Leadership Strategies for Family Business (with Craig Aronoff), Marietta, GA: Family Enterprise Publishers, 2005.

"Someday, All This Will Be Yours" (with Maryan Baskin), a training guide for family business service providers, Springfield, MA: MassMutual, 1994.

R&D Productivity: New Challenges for the U.S. Space Program. (Edited with L. J. Sullivan), published proceedings of a joint conference hosted by the University of Houston-Clear Lake and NASA/Johnson Space Center, 1985.

Graziadio Business Review

Family Business Succession

Trust as a Competitive Advantage


  • Family Business
  • Corporate Governance

  • Strategic Management