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Deciding Your Path: Choosing the Right MBA Concentration for You

Choosing an MBA concentration

Deciding on an MBA concentration is a significant step in shaping your future career. When you choose Pepperdine University for your MBA, you're not just choosing a focus area; you're setting the future trajectory for your professional life.

We will help you navigate the process of choosing an MBA concentration that aligns with your career goals, interests, and strengths, ensuring a focused and rewarding educational experience.

Full-Time MBA Areas of Concentrations

Business Analytics

A concentration in Business Analytics can be a transformative decision for aspiring business students, significantly enhancing their professional options and potential for a high return on investment. This concentration provides specialized skills in statistical methods, data analysis, and modeling techniques, preparing graduates for a wide range of industries that rely on data-driven decision-making.

Who It's Good For

Business Analytics is great for professionals who are skilled at working with numbers and data. If you have a natural inclination for analyzing data, uncovering trends, and using these insights to drive strategic business decisions, this concentration will suit you well. It’s particularly beneficial for those who aspire to be at the forefront of data-driven business strategies.

What You'll Learn

You will study statistical methods and advanced data analysis techniques, gaining proficiency in interpreting complex datasets. The curriculum is designed to provide a robust understanding of Decision Sciences and Information Systems and Technology Management. These areas are critical for grasping how data analytics operates within the broader scope of business and strategic management. By gaining these specialized skills, you're not just learning how to analyze data but also how to apply this analysis to real-world business challenges.

Career Outcomes

Graduates with a concentration in Business Analytics are in high demand across various sectors. Career paths include roles like Data Analyst, Business Intelligence Analyst, and Data Scientist. In these positions, you'll be pivotal in strategic planning, market research, and operations management. The ability to interpret and utilize data effectively is a highly valued skill, opening doors to roles that are central to the strategic decision-making processes in organizations. The specialized skills acquired in this concentration not only increase employability but also position graduates for roles that contribute significantly to the operational success and strategic direction of their organizations.

Digital Innovation and Information Systems

The Digital Innovation and Information Systems concentration is a dynamic choice for those aiming to excel in the increasingly tech-driven business world. This concentration provides individuals with the technical skills and innovative approaches that are needed to thrive in various business ventures and leadership positions in the competitive job market.

Who It's Good For

Ideal for individuals who are passionate about combining business acumen with technological expertise, this concentration is perfect for those who aim to use digital innovation to propel organizational growth. It's a good choice for aspiring leaders who want to play a pivotal role in shaping the digital landscape of their organizations.

What You'll Learn

In this concentration, you will study technological innovations and learn how to effectively integrate them into business strategies. Elective courses cover a range of topics from data security to digital marketing. You will develop the skills to manage and lead technology-driven projects, learning to bridge the gap between complex technological systems and practical business needs. This concentration empowers you with the knowledge to not just understand but also to leverage technology for business success.

Career Outcomes

The demand for professionals skilled in both business and technology is increasing every day. Graduates with a DIIS concentration can pursue a variety of roles, such as IT Managers, Digital Project Managers, Technology Consultants, and Security Managers. These positions are integral in guiding digital transformation and innovation within companies. A career in business with a concentration in Digital Innovation and Information Systems places you at the forefront of technological advancements, ready to take on leadership positions in a variety of sectors. The unique blend of business and technical skills you acquire will make you highly valuable in today’s competitive job market, opening doors to numerous opportunities for career advancement and innovation.

Entrepreneurship

The Entrepreneurship concentration is an excellent choice for those aspiring to forge their path in the world of business. It equips prospective students with the necessary skills and knowledge to not only conceptualize but also actualize innovative business ventures. This concentration is a blend of creativity, strategic planning, and practical business management, tailored for an ambitious business career.

Who It's Good For

If you have a creative mindset and a strong desire to start your own business, this concentration is for you. It's ideal for individuals who are passionate about transforming innovative ideas into viable business operations. If you are someone who dreams of creating and running your own business or driving innovation within existing companies, this concentration is designed for you.

What You'll Learn

You will engage in core courses that cover a broad spectrum of entrepreneurship, including ideation, business modeling, and market analysis. You will acquire leadership skills essential for managing a new venture and learn the intricacies of business planning, from conceptualization to execution. The curriculum focuses on teaching you how to develop robust business models, effectively connect with markets, and craft comprehensive business plans. You will study various aspects of business management, such as financial planning, marketing strategies, and operational logistics, all crucial for successful entrepreneurship.

Career Outcomes

Graduates with an entrepreneurship concentration will have a wide array of career paths to choose from. Many decide to found startups, utilizing the skills and professional experience gained during their studies to build and grow their businesses. Others find rewarding careers as business consultants, offering advice and guidance to budding entrepreneurs. Additionally, roles in innovation management within established companies are also common, where graduates apply their entrepreneurial mindset to drive growth and change. This concentration prepares you for a dynamic business career, where you can apply your entrepreneurial spirit to various business contexts and challenges.

Finance

A finance concentration includes a comprehensive program designed to prepare students for a successful career in the diverse world of financial management. This concentration will help you master the world of finance in a way that prepares you for significant roles in the global financial sector.

Who It's Good For

This concentration is ideal for those who are aiming for a career in areas like investment banking, corporate finance, asset management, and international finance. It suits individuals who are looking to assume financial leadership roles within organizations or as finance directors and financial managers in various sectors.

What You'll Learn

The finance concentration offers a deep dive into financial markets, covering everything from domestic to international markets. You'll gain expertise in financial analytics and financial modeling, two crucial skills in today's finance industry. The program also covers investment strategies, corporate financial planning, and risk management. These courses combine theoretical knowledge with practical application, ensuring that you're not just learning concepts but also how to apply them in real-world financial scenarios.

Career Outcomes

Career outcomes include positions such as financial analysts, where graduates can apply their skills in financial analytics and modeling. Graduates can also become asset managers, oversee investment portfolios, or step into financial leadership roles, such as finance directors or financial managers. The skills learned in this program are also highly applicable in international finance, opening doors to opportunities in global markets. Additionally, those interested in providing expert financial advice can pursue careers in financial consulting. This concentration prepares you to not only understand the complexities of finance but to also lead and innovate in this dynamic field.

Choosing an MBA concentration

Leadership and Managing Organizational Change

The Leadership and Managing Organizational Change concentration at Pepperdine University is designed for those who aim to excel in strategic management and lead transformative changes in today's dynamic business landscape. This concentration equips you with the management skills necessary to guide organizations through periods of change and innovation.

Who It's Good For

Ideal for individuals aiming for leadership positions where they can influence and manage organizational change, this concentration is well-suited for those interested in roles such as human resources manager, healthcare management, or management consultant. It's especially beneficial for those who want to play a pivotal role in steering organizations through transitions and fostering employee development.

What You'll Learn

You will gain a deep understanding of strategic management, particularly in leading and managing change within organizations. You'll learn how to develop innovative business strategies, manage technology transitions, and design human resource systems that support and facilitate organizational growth and development. The coursework focuses on equipping you with the skills to understand and navigate the complexities of organizational change.

Career Outcomes

Graduates are well-prepared for a range of leadership roles across various sectors. This includes opportunities as human resources managers, where they can focus on employee development and organizational culture. Those interested in the healthcare sector can apply these skills in healthcare management, overseeing changes and improvements in healthcare organizations. Graduates can also become management consultants, offering strategic advice and consulting roles to businesses undergoing change. This concentration prepares you to take on significant roles in change management, strategic development, and organizational consulting, providing the tools needed to lead successfully in an ever-evolving business environment.

Marketing

The Marketing concentration is a dynamic and contemporary program designed to provide students with a thorough understanding of marketing management and its crucial role in driving business success. It's a great option for aspiring marketing managers, marketing directors, or advertising managers in today's fast-paced business environment.

Who It's Good For

This concentration is ideal for individuals with a creative mindset who are keen on understanding and influencing consumer behavior. It’s perfect for those looking to develop effective strategies to engage customers and build brand loyalty. If you're interested in exploring the intricacies of consumer psychology and crafting compelling marketing messages, this concentration will suit you well.

What You'll Learn

In the marketing concentration, students will engage in courses that cover a broad spectrum of marketing topics. You will study the development of marketing strategies, learn to understand consumer behavior, and explore various tools for market analysis. Key areas of focus include branding, digital marketing – including social media strategies, sales management, and creating impactful promotional campaigns. This concentration aims to equip students with valuable skills in both traditional and digital marketing realms, ensuring they are well-prepared for the evolving demands of the marketing industry.

Career Outcomes

Graduates with a marketing concentration have robust job prospects in several relevant careers. You may choose a role such as a marketing manager, where you'll develop and implement marketing strategies, or as a marketing director, where you'll oversee the marketing operations of an organization. Opportunities are also available in more specialized roles like advertising manager, where you can focus on creating and managing advertising campaigns. In the world of digital marketing, roles in social media management and digital marketing analytics are becoming more and more in demand. Additionally, skills in brand and product management, marketing research, and new product development are highly sought after, opening doors to a wide range of career opportunities in various industries.

The Pepperdine Difference

Pepperdine’s Graziadio Business School stands out with its unique educational offerings and commitment to a comprehensive learning experience. Here are some features that distinguish the MBA program at Pepperdine:

  • Joint Degree Options: Students have the opportunity to pursue joint degrees, combining an MBA with other specialized graduate degrees. This flexible approach allows for a tailored educational experience, enhancing versatility and competitiveness in the job market. Graduates with joint degrees are well-prepared for interdisciplinary roles in areas like business and technology management, healthcare administration, or legal consulting.

  • Global Business Intensive: This course offers an in-depth look at the global business landscape, combining classroom learning with practical experiences like company visits and cultural immersion. It's an invaluable asset for students aiming for careers in international business, global strategy, and cross-cultural management.

  • Pepperdine Education to Business (E2B): The Pepperdine E2BTM program bridges the gap between academic theories and real-world business challenges. Students collaborate with companies on live projects, gaining hands-on experience and insights into practical problem-solving. This program is highly regarded by employers and prepares students for immediate job readiness.

  • SEER Certification: Focusing on socially, environmentally, and ethically responsible business practices, this program equips students to make decisions that align with corporate responsibility and sustainability. Graduates with SEER Certification often pursue roles in corporate social responsibility and ethical business leadership.

  • Small Classes: Pepperdine is known for its small class sizes, ensuring personalized attention and deeper engagement with the course material. This intimate learning environment fosters skill development in communication, teamwork, and leadership, essential for career success.

 

Find the Right MBA Concentration at Pepperdine 

Choosing an MBA concentration for your Master of Business Administration is a pivotal decision in your career journey. At Pepperdine, our range of MBA concentrations is designed to equip you with the advanced degree and hands-on experience needed to excel in the competitive business world.

Whether you're aiming to join your dream company, start a venture, or advance in your career, our graduate programs are tailored to meet these aspirations. Our concentrations, taught by experienced faculty, offer practical skills and real-world insights, preparing business school graduates for success.

Explore the diverse concentrations we offer and see how they align with your career goals. From marketing to finance, each program is a gateway to new opportunities. Visit our website, discover more about our MBA offerings, and connect with our admissions team to learn how Pepperdine can be a step forward in realizing your professional ambitions. Your future as a business leader begins here.