Online MBA Concentrations
Customize Your Online MBA to Align with Your Career Goals
At the Pepperdine Graziadio Business School, Online MBA students complete 14 units of elective coursework that support their chosen concentration. These electives allow you to tailor your learning experience, dive deeper into specialized areas of interest, and gain relevant, real-world insights that align with your professional aspirations.
Concentration areas provide a focused path within the flexible online format. You’ll complete your 14 elective units within a specific concentration, selecting from a wide range of courses designed to expand your expertise and enhance your leadership potential—all while balancing your studies with personal and professional commitments.
Concentrations
The General Management concentration offers exceptional flexibility, allowing students to select courses from any concentration area, with a portion coming from core concentration offerings.
This option is ideal for self-directed, highly motivated MBA students seeking to design a personalized academic path. Rather than focusing on a single discipline, students can curate a broad and customized course of study that aligns with their unique interests and career goals—drawing from a diverse array of electives to build a well-rounded, strategically tailored business education.
An MBA concentration in Marketing equips students with the essential concepts, tools, and strategic frameworks needed to develop effective marketing plans and programs. Graduates will be prepared to guide organizations in identifying target audiences, shaping product and service offerings, and designing impactful promotional, pricing, and distribution strategies that drive profitable growth.
The skills and knowledge gained through this concentration open doors to a wide range of career paths, including brand and product management, market research, new product development, advertising, sales force management, and management consulting.
With a Business Analytics concentration added to your MBA, you increase professional options and earning potential with technical and quantitative skills. You will gain a solid foundation in statistical methods, data analysis, and modeling techniques.
The concentration enhances your degree and prepares you for industries that have grown increasingly reliant on data for decision-making. For this reason, our curriculum is built around the decision sciences and information systems and technology management fields.
As organizations become increasingly reliant on digital technologies in their operations, products and processes, a critical need has emerged for professionals who bring a deep understanding of technology management and the opportunities for digital innovation in business. Such individuals will be best positioned for career success by acquiring a comprehensive mix of business, technology and managerial knowledge and competencies.
The MBA concentration in Digital Innovation and Information Systems (DIIS) focuses on bridging the gap between business and technology, giving graduates a distinct advantage in the marketplace. Surveys of IT management indicate a persistent concern for achieving alignment between business needs and technology resources. Additionally, CIOs affirm that significant improvement is needed for managers who possess the knowledge and skills to envision, manage, and lead initiatives that span the realms of business, IT, and innovation.
Entrepreneurship is, at its core, a creative activity. It involves starting a new venture with an innovative idea — frequently for a market that currently does not exist. As a result, the MBA entrepreneurship concentration is built upon courses designed to help you tap into your creativity, and then translate your creative vision into a real business that not only produces wealth, but also allows you to express your personal values.
Your first steps include two courses to assist you in discovering your own brainchild— a personally compelling venture idea with large market potential. These are followed by three courses to help you flesh out a business model that will generate profits, build your organization and make connections with your market. Your final step is a course that pulls it all together, resulting in a business plan that you present to a panel of angel and venture capital investors.
Graziadio's faculty is committed to delivering cutting-edge courses to prepare MBA students for careers in finance. These classes prepare students for careers in portfolio management, corporate finance, investment banking, financial institutions management, and financial risk management.
The MBA concentration in Leadership and Managing Organizational Change focuses on the development of values-centered changemakers to lead and implement successful change in a dynamic business environment. Our faculty have actual managerial and leadership experience, are consultants, or are highly regarded researchers in the field.