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The Trade Desk, an E2B Partner, Collaborates with Pepperdine Graziadio MBA Students

The Trade Desk (TTD), a publicly traded, multinational organization which provides an independent media buying platform designed for the Open Internet, is partnering with the Pepperdine Graziadio Business School Education to Business (E2B) program this fall term. MBA students of Graziadio are working with Mike Fein, vice president of marketing strategy at TTD, to discover ways to continue TTD’s upward growth.

“I admire the tenacity of the students in understanding The Trade Desk brand and our differentiators as a media buying platform built for the Open Internet,” Fein said. “With each student coming from a diversity of industries and job functions, I’m looking forward to seeing the output of their efforts.”

Students are addressing these key questions:

  • How can TTD get its name into the market and become top of mind for programmatic advertising?
  • How can TTD enhance their storytelling strategy?
  • Is TTD currently relevant to the target audience and should its communications be sequenced in a particular order to move customers down the funnel?

The Pepperdine E2B™ serves as an unrivaled cornerstone to how Pepperdine Graziadio brings hands-on learning into our business programs. MBA students are connected with executives to address complex issues facing today’s most notable organizations. Graziadio alumni have cited Pepperdine E2B™ as a “best experience” while earning their MBA. The real-world experience for students provides real-life results and innovative ideas for organizations.

Learn more about Pepperdine E2B™.