Facebook pixel Pepperdine Graziadio Healthcare Symposium Moderator Talks About Healthcare's "Membership Culture" Shift in MedCity News | Newsroom | Graziadio Business School Skip to main content
Pepperdine | Graziadio Business School

Pepperdine Graziadio Healthcare Symposium Moderator Talks About Healthcare's "Membership Culture" Shift in MedCity News

Doctor reviewing statistics on computer

Rich Roth, Dignity Health's chief strategic innovation officer and moderator of the 5th Annual Future of Healthcare Symposium, shares his thoughts on where healthcare is going and advice on how entrepreneurs can be successful in scaling up their businesses in MedCity News. Rich will be moderating the symposium on March 21, 2019 at The Ritz-Carlton in Marina del Rey which is focused on Healthcare Leadership in the AI Revolution: Opportunity in the Smart Machine Age.

Working in concert with Dignity Health employees and physicians, Rich works to anticipate emerging trends and technologies with the goal of incubating, studying, and scaling efforts to improve care. His expertise will ensure an excellent discussion at the day-long healthcare symposium where influential thinkers and experienced practitioners will discuss industry changes needed to navigate the smart machine age and artificial intelligence in the healthcare space.

Dignity Health was one of the first partners for Apple Health Records and in the MedCity News interview Rich explains how that relationship fits into his larger philosophy about the patient as consumer:

“We’re moving towards a membership culture as a society. Your Netflix membership, your Amazon Prime, your Costco card. What that means is that people are going to take greater agency in customizing an entrypoint for themselves.

That’s why digital is really important as a front door, that’s why these creative primary care models are important. Apple Health Records are a great example of that, there’s a segment of people who want to own their record, have it on them at all times, and there will be entrepreneurs who build upon that.

We also have to realize it’s going to be 20 groups of people taking a 5 percent choice. A lot of people don’t want to have their health records and just want to go into the clinic and have the delivery system care for them. Some people may want to go to a community center and get their blood pressure taken while playing bingo. The great challenge for us will be mapping together these segments and offering something that’s more human and more personalized vs. promoting a one-stop shop model that people are rebelling against across all of society.

I think the membership concept is going to be a big thing and people are going to try to create loyalty in healthcare in a way that’s not been created before. I think there’s the Kaiser model which is really just in California, but it’s a very attractive model because you’re a member. I think they were ahead of the game on this membership issue and there will be many followers. It’s already started and it’s going to be a big theme going forward.” Read more.