Jennifer Franczak Co-Publishes Research Study on New Venture Survival in Emerging MarketsPage Title

Jennifer Franczak, a faculty member with Pepperdine’s Department Organization Theory & Management, recently co-published a research study exploring how entrepreneurs in emerging economies affect new venture survival.

The study proposes that entrepreneurs' perceived environmental uncertainty and their subsequent entrepreneurial behavioral profiles bolsters new venture survival in contexts with underdeveloped institutions.

Research on the topic theorizes that entrepreneurs' understanding of institutional support from regulations, cognitive factors, and social norms enables them to better navigate uncertainties based on real-world conditions. This understanding also encourages positive entrepreneurial behaviors, which are vital for enhancing the chances of survival in volatile emerging markets that generally lack formal resources for supporting new ventures.

The research study is available to download on Emerald.com.