How Blockchain Could Start To Make Waves In 2018 | Forbes
Dr. Granados, the Director of the Institute for Entertainment, Media, and Culture, predicts Blockchain's impacts on 2018
In Forbes, Dr. Nelson F. Granados predicts Blockchain's 2018 impact on Entertainment, Media,
and Culture. Dr. Granados is also Associate Professor of Information Systems, Director
of the Center for Applied Research, and Co-Director Institute of Entertainment, Media,
and Culture at Pepperdine.
Dr. Granados focuses on four key areas of entertainment and media that have the most
immediate potential for disruption – Royalties, Crowdfunding of Creative Productions,
Digital Advertising, and Distribution. He defines these areas based on the unique
Blockchain traits that enable a digital marketplace that is both decentralized and
tamper-resistant. Dr. Granados illustrates how these branches of industry would specifically
benefit from security and transparency (eg: payments, funding, monetization, and contract
enforcement).