The Battle For Video Entertainment Goes Global | Forbes
Dr. Nelson Granados covers global video entertainment trends in content creation
For his regular column in Forbes, Pepperdine Graziadio Associate Professor of Information Systems, Director of the
Center for Applied Research, and Co-Director Institute of Entertainment, Media, and
Culture at Pepperdine Dr. Nelson F. Granados addresses the global battle for video
audiences. With the digital space maturing rapidly and less than 10% of all content
created and produced locally in most countries, Dr. Granados notes that platforms
are developing and distributing content for international audiences in different ways.
Major studios know franchises like "Star Wars" and "Transformers" perform well outside
the U.S. When content is created by a platform like Netflix, movies and series might
lean more culturally-agnostic to build the widest international audience possible.
Dr. Granados also illustrates how Amazon has a unique reach through subscription services
available to Amazon Prime members, while Skydance Media specifically develops and
produces entertainment content with a global audience in mind, relying on deep analytics
to define mandates.