Part-Time MBA Marketing Curriculum
An MBA concentration in marketing provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. MBA graduates will be prepared to help organizations decide which consumer groups to serve; and product and services to produce. They also will create appropriate promotional, pricing, and distribution arrangements central to profitably generating growth opportunities.
This preparation is relevant for a variety of career paths. They include brand/product management, marketing research, new product development, sales force management, advertising, and management consulting.
How to Get an MBA with a Concentration in Marketing
Within the Pepperdine Part-Time MBA program, a total of 12 units of Marketing courses are required for a concentration in Marketing. Students must complete 8 units of Marketing core courses and 4 units of Marketing electives.
Marketing Core Courses
The following are required courses (8 units) for a concentration in Marketing:
| Courses | ||
|---|---|---|
| MKTG 627 | Consumer Behavior I: Inside Consumers’ Minds | 2 units |
| MKTG 669 | Marketing Research | 2 units |
| MKTG 682 | Marketing Communications for the Digital Age | 4 units |
Marketing Elective Courses
For a concentration, complete 4 units of the following elective courses in Marketing:
| Courses | ||
|---|---|---|
| MKTG 670 | Technology in Marketing | 2 units |
| MKTG 671 | Global Marketing | 2 units |
| MKTG 613 | Entertainment, Media, and Sports Marketing and Analytics | 2 units |
| MKTG 676 | Brand Management | 2 units |
| MKTG 628 | Consumer Behavior II: Consumers in the Marketplace | 2 units |
| MKTG 629 | Marketing Innovation and New Offerings | 2 units |
| MTKG 698 | Special Topics in Marketing | 2 units |
Tailor Your MBA Experience
| Pathway | Total Units | MBA Core | Elective |
|---|---|---|---|
| Part-Time MBA (general) | 52 units | 36 units | 16 units (mixed areas) |
| Part-Time MBA + Specialization | 52 units | 36 units | 6 units (same area) + 10 units (in any area) |
| Part-Time MBA + Concentration | 52 units | 36 units | 12 units (same area)* + 4 units (in any area) |
*Concentrations have core course requirements within their area.