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Pepperdine | Graziadio Business School
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Product Innovation: From Concept to Market Leadership

The Product Innovation program is a hands-on experience designed for professionals who want to build products that drive growth and deliver lasting value. Participants learn to define target audiences, apply frameworks like the Business Model Canvas, measure success through key performance indicators, and validate ideas through real-world insights—while developing the skills to assess risk, prioritize opportunities, and invest in high-impact innovations.

Program Overview

During this program, you will:

  • Define and elevate your unique leadership value
  • Align career goals with personal purpose and market opportunities
  • Build sustainable, fulfilling pathways for long-term success

 

Cost: $2,299
Duration: 3 Days
Date: April 9 - 11, 2026

Who Will Benefit


Entrepreneurs and Senior Professionals 


Product Manager and Innovation Leads


Marketing and Strategy Professionals

Kimber Maderazzo

"In today’s economy, the greatest risk to an organization isn't failure—it’s irrelevance. I designed this program to move beyond the 'eureka' moment of an idea and into the disciplined, repeatable framework of successful commercialization.

My goal is to equip you with the 'Innovation Toolkit' used by the world’s most disruptive companies. Whether we are discussing the nuances of the Stage-Gate process or pressure-testing your MVP in front of guest judges, we focus on one thing: turning uncertainty into a competitive advantage. I look forward to helping you bridge the gap between creative vision and market leadership." 

- Kimber Maderazzo, Practitioner Faculty of Marketing, Pepperdine Graziadio Business School

What You'll Earn

A certificate of completion and digital badge are awarded upon successful completion of the program. This program does not carry academic units/credit