Corporate citizenship is more than a trend, it’s an essential component of how today’s businesses must operate. Forward-thinking organizations increasingly need leaders who understand the complexities of sustainability, corporate social responsibility, and ethics – and how these tie into innovation, agility and winning in the market.
Based upon the SEER Business Strategy (Social, Ethical, and Environmental Responsibility), this two-day program teaches how to apply its principles to create superior, sustainable, and profitable products and services. Instruction will go beyond the triple bottom line -- people, planet, and profits -- to introduce the fourth factor, “product”.
Program Overview
- Explore how producing a superior product and/or service generates financial growth, and is essential for achieving a sustainable competitive advantage, in any business.
- Study the SEER (Social, Environmental and Ethical Responsibility) philosophy and model, in the context of challenges and opportunities facing business and society. Learn how it can be used to identify and sustain a competitive advantage.
- Gain in-depth knowledge of the four macro-values: Corporate Social Responsibility (“People”), Environmental Stewardship (“Planet”), Financial Strength (“Profits”), and “Product/Service” and how these overlap and operate as an integrated system.
- Evaluate the decision making process and explore how to balance outcomes across all four macro-values.
- Benefit from a curriculum that integrates and blends case-based learning with real world situations.
Testimonials
"Robert (Professor Bikel) was very engaging, smart and explained complicated topics clearly and well. Enjoyed this course!" - Alex M.
"Andrea (Speaker) was very knowledgeable, experienced and brought relevant information to the forefront. She was great!" - Alex M.
