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What Is Media In The Digital Age?

In a recent opinion piece published on Forbes.com, Dr. Nelson Granados, associate professor of information systems technology management, examines the shifting role of media in the modern digital age. To paint a picture of the new media landscape, Granados speaks with Melva Benoit, executive professor of digital media and entertainment, who notes that, “Content is king. All content is media, whether it is of great quality or not.” According to Granados, “Media can be the message, the medium, or the messenger; and to complicate things, in this digital age, the lines between them are becoming very blurry.”  Read more