Snap's Leaks Not Only Problem | Los Angeles Business Journal
Dr. Stephen Rapier weighs in on Snap Inc.'s PR and legal battles resulting from their employee leaks
Los Angeles Business Journal's Garrett Reim reports on Snap Inc.'s recent PR battle, quoting Pepperdine Graziadio
Assistant Faculty of Marketing Stephen M. Rapier, PhD. on the potential cause of recent
embarrassing leaks. Venice-based Snap raised billions in capital, but is still considered
a social media underachiever, according to Reim. The company's corporate lawyer released
threatening remarks to employees about leaking in a memo that, itself, got leaked.
Dr. Rapier suggests the leak could be a result of employees voicing their frustration
by taking a swipe at Snap Inc.'s leadership: "Apparently in this case people aren't
satisfied complaining over lunch with their colleagues, but they feel they need to
do something greater."
The LABJ article goes on to report on Snap Inc.'s struggles to expand beyond its core messaging
app and less-than-stellar performance in the market.