The Sleeping Giant Awakes: Is Disney Too Late To Succeed In Streaming? | Forbes
Dr. Nelson Granados Comments on Disney Streaming Service Announcement
A regular contributor to Forbes, Dr. Nelson F. Granados of the Pepperdine Graziadio Business School pens a column
on Disney's announcement that it will pull its movies (including Pixar properties)
from Netflix as of 2019 and begin its own direct-to-consumer streaming service. Disney
also announced it will launch an ESPN video streaming service in early 2018, including
MLB, NHL, and MLS content.
Dr. Granados explores the potential for success and the timing of this digital distribution
strategy. In addition to precedent in other industries, Dr. Granados cites experience,
technology, innovation, and marketing as key drivers for Disney's potential success
with this move. Dr. Granados is an Associate Professor of Information Systems and
Director of the Center for Applied Research at the Pepperdine Graziadio Business School,
and Co-Director of the Institute of Entertainment, Media, and Culture at Pepperdine
University.