Mayweather-McGregor Fight: 132 Million Pirate Views Dwarfed Pay-Per-View Estimate | Forbes

A regular contributor to Forbes, Dr. Nelson F. Granados of the Pepperdine Graziadio Business School writes about pay-per-view (PPV) and piracy, with insights gathered from the August 26, 2017, Mayweather-McGregor fight. In tracking view streams provided by VFT Solutions, Inc., it is clear that piracy dwarfed paid views.

To combat the problem, Dr. Granados suggests social media companies collaborate with government agencies and content providers. Showtime actively blocked unauthorized streams during the fight, thanks to collaborative efforts with distribution partners and social media platforms. Dr. Granados – Associate Professor of Information Systems and Director of the Center for Applied Research at the Pepperdine Graziadio Business School and Co-Director of the Institute of Entertainment, Media, and Culture at Pepperdine University – concludes that it will take a combination of technological and regulatory breakthroughs to win the war against piracy. This aligns with arguments he has made in the past.