Long Tail Theory Revisited: AwesomenessTV and Kobalt Partnership May Benefit Aspiring Musicians

In a recent opinion piece on Forbes.com, Dr. Nelson Granados, Pepperdine Graziadio School associate professor of information systems, explores how the new partnership between Awesomeness TV and Kobalt could help up-and-coming artists gain traction in the music scene. AwesomenessTV develops premium video content with top creators across over 31 digital platforms and Kobalt is a leading digital music services company. According to Granados, “Now, the thousands of young artists in the AwesomenessTV network and beyond can produce and distribute music through AwesomenessTV for social platforms and also expand distribution via streaming services like Spotify, using Kobalt’s technology.” Read more