Dr. Granados Gives “Flo” an App That Lets Partygoers Create Real-time Collaborative Playlists a Good Review

In his latest Forbes blog, Dr. Nelson Granados, Associate Professor of Information Systems at the Graziadio Business School, writes about a new free app called Flo which allows up to ten people create one collaborative master playlist, or “Flo.” Users can add songs to the playlist via their SoundCloud or Spotify accounts or through their iPhone music library.  Party-goers download the app and join the party’s Flo, and they select songs that buffer to the Flo’s queue.

Dr. Granados says “Flo symbolizes the way we will socialize with music in the future.” He comments on the company’s business plan saying “it is within legal bounds of fair use by only allowing 10 cell phones in a Flo at a time, and it integrates with streaming services to recognize the royalties to musicians and bands. So Flo seems to fit well with the party flow and with the music business ecosystem. Finally, we may get to have a live, collaborative, fun time selecting music in a social gathering.” Read more here.