Cristel Russell Shares Insight on How Streaming Changed the Way People Consume TV I The Conversation
Cristel Russell conducted a study to understand how streaming, a digital disruption
to the entertainment and media industry, has impacted the way consumers watch TV.
Streaming services such as Netflix and Hulu provide viewers with hundreds of programs
to watch at any time. Findings from the research study show that streaming services
have altered the way people watch and tune into TV shows. Russell finds viewers enjoy
streaming services and the ability to control the way they watch TV. In the study,
Russell discovered some viewers skip, re-watch, and even “speed-watch” shows. As the
entertainment and media industry continues to evolve, Russell suggests TV producers
should consider viewers' new behaviors and find new ways to cater to the new trends.
The full article is available on The Conversation.