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Cristel Russell Shares Insight on How Streaming Changed the Way People Consume TV I The Conversation

January 11, 2022  | 1 min read

Cristel Russell profileCristel Russell conducted a study to understand how streaming, a digital disruption to the entertainment and media industry, has impacted the way consumers watch TV. Streaming services such as Netflix and Hulu provide viewers with hundreds of programs to watch at any time. Findings from the research study show that streaming services have altered the way people watch and tune into TV shows. Russell finds viewers enjoy streaming services and the ability to control the way they watch TV. In the study, Russell discovered some viewers skip, re-watch, and even “speed-watch” shows. As the entertainment and media industry continues to evolve, Russell suggests TV producers should consider viewers' new behaviors and find new ways to cater to the new trends. 

The full article is available on The Conversation.