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Cristina Gibson Authors Opinion on the Secret to Effective Communication In The Hybrid World of Work for Forbes

October 19, 2021  | 1 min read

Cristina Gibson profileAs remote work continues to be the norm, many work from home employees are struggling to maintain connectedness through technology. Cristina Gibson, PhD, Dean's Distinguished Professor of Management at Pepperdine Graziadio Business School recently published a column in Forbes explaining research findings and more around the new hybrid world of work. She shares that remote workers aim to face these challenges around connectedness without sacrificing their humanity. Gibson also cautions against making technology imitate humans or mastering single tech tools. She argues the solution is when workers become more technologically agile, choosing and using a variety of options to bring a sense of humanity back to work. That’s good news for personal brands because it expands the digital options for letting decision makers know what’s unique. It can help professionals convey a sense of what they do and how they do it, even when they’re thousands of miles away. Gibson’s observations of interactions among remote workers reveal three types of social cues that signal it’s time to shift: 1) Cognitive fatigue cues, 2) Psychological cues and 3) Physical constraint cues. Identifying these cues can guide decision making leading to greater technology agility. According to Gibson, it’s the key to thriving (and humanizing) in the world of remote work. 

See the full opinion at Forbes.