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Charla Griffy-Brown Perspective Featured in Supply Chain Management Review

February 5, 2021  | 1 min read

Dr. Charla Griffy-Brown As logistics and supply chain management become digitized, there is a growing reliance on the global internet and associated infrastructure. Yet not all U.S. based businesses are prepared to effectively deal with the new realities and risks presented by the ongoing uncertainty over COVID-19’s progression, and the disruption of data that normally drives decision-making in supply-chain eco-systems.

Dr. Charla Griffy-Brown is Professor of Information Systems and Technology Management, and Associate Dean of Executive & Part-Time Programs at Pepperdine Graziadio Business School. Her new article featured in Supply Chain Management Review entitled “In a World of Digitized Supply Chains, Global Businesses Must be Agile and Optimize Risk,” offers approaches for businesses to capitalize on new opportunities and deal with the uncertainty created by the pandemic along digital supply chains. This includes identifying and prioritizing risk, diversifying supply base, and leveraging process innovations.