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Dr. Nelson Granados Comments on Disney Streaming Service Announcement
August 9, 2017 | 1 min read
A regular contributor to Forbes, Dr. Nelson F. Granados of the Pepperdine Graziadio Business School pens a column on Disney's announcement that it will pull its movies (including Pixar properties) from Netflix as of 2019 and begin its own direct-to-consumer streaming service. Disney also announced it will launch an ESPN video streaming service in early 2018, including MLB, NHL, and MLS content.
Dr. Granados explores the potential for success and the timing of this digital distribution strategy. In addition to precedent in other industries, Dr. Granados cites experience, technology, innovation, and marketing as key drivers for Disney's potential success with this move. Dr. Granados is an Associate Professor of Information Systems and Director of the Center for Applied Research at the Pepperdine Graziadio Business School, and Co-Director of the Institute of Entertainment, Media, and Culture at Pepperdine University.