Dr. Nelson Granados Says Not Only is Star Wars Breaking Box Office Records It Is Making History Online

December 23, 2016  | 1 min read

Dr. Nelson Granados, Pepperdine Graziadio Business School Associate Professor of Information Systems, highlights the phenomenon that Star Wars is having on social media. Not only is the Force Awakens breaking records at the box office Dr. Granados points out that since January there were 234 million interactions in the film’s official social media sites and 2.8 million tweets using the #StarWars hashtag. Over the course of opening weekend, there were  64 million people and 140 million interactions which is significantly more than the night of the 2015 Academy Awards which had 25 million social media users had 58 million interactions.  Dr. Granados says “Star Wars is not just increasing traffic on the Web, it is also changing broader traffic patterns.” Read more: