Dr. Granados Writes About Paramount Breaking Barriers for Early Digital Release of Movies in His Latest Forbes Post

December 14, 2015  | 1 min read

Dr. Nelson Granados, associate professor of information systems at the Graziadio Business School, commented on Paramount Pictures’ groundbreaking announcement to release a digital video-on-demand version of the Scouts Guide to the Zombie Apocalypse just 39 days after the theater release. Video-on-demand release typically occurs after a 90 day theater release window ends. Dr. Granados evaluates this unusual move by Paramount and explains who benefits and who loses out in his latest Forbes blog. Read more: http://www.forbes.com/sites/nelsongranados/2015/12/08/bye-bye-dvds-paramount-breaks-barrier-for-early-digital-release-of-movies/