Dr. Granados Writes About Paramount Breaking Barriers for Early Digital Release of Movies in His Latest Forbes Post

Dr. Nelson Granados, associate professor of information systems at the Graziadio Business School, commented on Paramount Pictures’ groundbreaking announcement to release a digital video-on-demand version of the Scouts Guide to the Zombie Apocalypse just 39 days after the theater release. Video-on-demand release typically occurs after a 90 day theater release window ends. Dr. Granados evaluates this unusual move by Paramount and explains who benefits and who loses out in his latest Forbes blog. Read more: http://www.forbes.com/sites/nelsongranados/2015/12/08/bye-bye-dvds-paramount-breaks-barrier-for-early-digital-release-of-movies/