Low Box-Office Receipts Produce Halloween Scare for Studios, Says Dr. Nelson Granados

In a just-posted Forbes.com blog post, Pepperdine Graziadio Business School Associate Professor of Information Systems Dr. Nelson Granados offers analysis and commentary on the fact that Halloween 2015 marked the lowest October in U.S. domestic box office since the year 2000.  He describes what the scarcity of movie goers and what that means for the film industry.  Said Nelson:  "would-be movie goers were handing out candy or at parties instead of at the multiplex."  Read more: http://www.forbes.com/sites/nelsongranados/2015/11/06/halloween-2015-scare-october-box-office-is-lowest-since-2000/