FY 2019-20 Alumni Engagement Annual Report
Graziadio Alumni Network (GAN) Demographics
Population and Degrees
Living Alumni
With Multiple Degrees
Conferred Since 1969
Alumni Per Degree Program as of Spring 2020
Source: Raiser's Edge
Top International Locations Where Alumni are Living
2,148 (5%) of alumni live outside of the U.S.
Top 10 States Where Alumni Are Living
38,029 (95%) of alumni live in the U.S.
- California (27,090)
-
Texas (1,408)
-
Arizona (881)
-
Washington (868)
-
Florida (596)
-
Colorado (567)
-
Nevada (493)
-
Oregon (452)
-
Virginia (399)
-
New York (378)
Alumni in California by Region
27,131 (68%) of alumni live in CA.
2%
NorCal
27%
Bay Area
3%
Central California
52%
L.A. County
2%
Inland Empire
27%
Orange County
4%
San Diego County
Top Ten Employers*
*Excludes Pepperdine University
1. Boeing
2. Northrop Grumman
3. Amgen
4. Bank of America
5. Kaiser Permanente
6. Wells Fargo
7. AT&T
8. Disney
9. Amazon
10. Southern California Edison
Top Ten Career Functions
Source: LinkedIn
Leadership, Philanthropy, and Student Success
Alumni Volunteerism
Total Alumni Interested*
+33% YoY Change
Total Alumni Involved
+22% YoY Change
Total Alumni Involvement Hours
+29% YoY Change
Scholarship Referrals
-4% YoY Change
Alumni Interested
* Pepperdine University Alumni Engagement Key Performance Indicator
Alumni Involved
Graziadio Alumni Network Leadership
Alumni Leadership Council | Executive Associates | MSOD Alumni Council
Graziadio Alumni Student Advocacy Council | PKE Planning Committees | Center for Women in Leadership Board
Graziadio Board | Regional Representatives | Ambassadors
Scholarship Referrals
Alumni Recognition
Graziadio Alumni Blog
Alumni Highlighted on Social Media
Newsroom Posts
CASE* Medal
*Council for Advancement and Support of Education
Community, Connections, and Communications
Social Media
Facebook Followers
+3% YoY
PeppConnect Group Members
+86% YoY
LinkedIn Members
+1% YoY
Twitter Followers
+67% YoY
Graziadio Social Media Posts
Reachable Alumni
Mailing Addresses (38,804)
+2% YoY
Email Addresses (28,793)
+6% YoY
Emailable Alumni (24,709)
+11% YoY
Communication Effectiveness
Emails Sent
-37% YoY
Average Open Rate
+8% YoY
Average Click Thru Rate
-11% YoY
Total Opt Outs
-76% YoY
Source: Raiser's Edge, Twitter, Facebook, LinkedIn, PeppConnect, Marketing Cloud
Events and Event Satisfaction
Graziadio Events
+4% YoY
Graziadio Event Registrants
+20% YoY
Alumni Event Satisfaction (Scale of 0-4)
+3% YoY
Graziadio Alumni Events NPS**; Likelihood to promote PGBS
+11% YoY
Graziadio Alumni Events NPS**; Likelihood to recommend similar events
+11% YoY
University Event Graziadio Alumni Attendees*
-17% YoY
*Pepperdine University Alumni Engagement Key Performance Indicator
**The Net Promoter Score (NPS) is a measure of customer loyalty and their likelihood to promote or recommend the Graziadio Business School. NPS scores range from -100 to +100. An NPS of 0 is considered good, +50 is considered excellent, and above 70 is considered world class.