Stephen M. Rapier, Assistant Faculty of Marketing

Stephen Rapier, PhD

Assistant Professor of Marketing

Graziadio Business School

310.403.8271

Biography

Dr. Rapier has been actively engaged in marketing as both a practitioner and lecturer since 1982. As a practitioner, he has over 25 years of experience on both the agency and client side. He has provided strategic insight to brand and marketing, advertising, public relations, and market research to a range of organizations. They include 3M Unitek, Burson Marsteller, IndyMac Federal Bank, Caterpillar Lift Trucks, Utility Trailer Manufacturing Company, and more. He has lectured at CSU Long Beach, Los Angeles & San Bernardino, along with Claremont Graduate University, and USC.

Education

Claremont Graduate University, Doctor of Philosophy
Claremont Graduate University, Executive Master of Business Administration
California State University, Bachelor of Science

Presentations

Presentations

Session Lecturer – Connective Leadership Institute – Fall 2009 Practitioner Seminar– "Creating Strategy Statement" – Held at California Institute of Technology

Session Lecturer – Connective Leadership Institute – Spring 2009 Practitioner Seminar– "Organizational Leadership Styles" – Held at California Institute of Technology

Adjunct Professor – Peter F. Drucker and Masatoshi Graduate School of Management, Claremont Graduate University – 2006 - 2007 – "Advertising Practicum," "Consumer Behavior"

Guest Speaker – Cal State Long Beach – March 2004 – "Preparing for Marketing Outside the Classroom", American Marketing Association

Guest Speaker - Cal State Long Beach – 2003 – "Making Good Ideas Work", Pacific Rim Association

Guest Lecturer - University of Southern California – 1984 – "High Technology Entrepreneurship" – Entrepreneur Program

Areas of Expertise

High Technology Entrepreneurship
Advertising
Out-Marketing
Keyword Buys