Roger McMahon, DBA

Professor of Marketing

Graziadio Business School

310.466.2874

Biography

Dr. McMahon brings extensive consulting experience at the corporate level to the classroom. His engagements have encompassed a wide range of marketing and strategy challenges. All have involved competitive analysis and integrative strategy development. In each of these engagements, an implementable strategy was designed to bring the new services or products to market in such a way as to give the organization a competitive advantage in its respective environment. Dr. McMahon has significant experience in the retail and nonprofit sectors as well as the golf industry. He has also been involved in several startups with former students. In addition to working with companies, Dave spends a significant amount of time helping turn around local churches in Southern California.

Dr. McMahon's MBA teaching duties at Pepperdine Graziadio Business School have focused on the areas of Marketing Management, B2B Marketing, and Marketing Consulting. In addition, he has served as the lead marketing faculty member for the full time MBA program and currently sits on the EMBA committee.

Education

DBA, Mississippi State University
MS, Pepperdine University
MAR, Harding Graduate School of Religion
BA, University of North Carolina at Charlotte

Research
Awards
Presentations
Grants

Services

“A Post-COVID Strategy for Event Planners.” Event Management: An International Journal. 26 (7): 1537-1547.
McMahon, Spencer, Witzig

“The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada”
2022 Meeting of the Association of Marketing Theory and Practice
Thind, LeMay, and McMahon
Best Paper Award in Retail and Services Marketing

“How can Restaurants Reopen and Make a Profit with the COVID Guidelines?” (2020)
Academy of Business Journal. Vol I. Pp 37-39.
McMahon, LeMay, Seaman

“Are Customer Reward Programs Really Rewarding?”
2019 Meeting of the Association of Marketing Theory and Practice
McCall and McMahon

“The Alabama Cyclist: A Descriptive Study.”
Southern Business and Economic Journal. 43: 2.
Periatt, LeMay, McMahon

"Customer Loyalty Program Management: What Matters to the Customer,"
Cornell Hospitality Quarterly 2016, Vol. 57(1) 111–115.
McCall and McMahon
Recognized as the #2 article in CQ for 2018

“Restaurants and Generations.” The 2016 Annual Meeting of the Association of Marketing Theory and Practice.
McMahon, Rapier, McCall, Bruneau

“Consumer reactions to the merger: Understanding the role of pre-merger brands.” Journal of Brand Management 21: 7-8, 615-634, 2014.
McLelland, Goldsmith and McMahon

“Customer Loyalty Programs: It is easy to giveth, not so easy to take away.” The 2012 Annual Proceedings of the Association of Marketing Theory and Practice.
McCall and McMahon

“Understanding the Interaction of Pre-Process and In-Process Delays in a Multi-delay Service Encounter,” The 2004 Annual Proceedings of the Association of Marketing Theory and Practice.
McMahon

“AVOIDING THE AIRLINE DEBACLE: WHAT TO DO AND SAY WHEN YOU KNOW THERE IS A DELAY.” The 2003 Annual Proceedings of the Association of Marketing Theory and Practice.
McMahon and Capella

“Waiting Games People Play.” Graziadio Business Report. Summer 2001 edition.
McMahon

"Waiting Games People Play." Bettermanagement.com library. Reprint by permission.
McMahon

“A Discrete Time Hazard Model of Golf Course Choice Behavior.” Journal of Marketing Theory and Practice. Winter 1998. Volume 6. Issue 1. 73-87.
Richard, Mitra, and McMahon.

Nonprofits and Technology

“The Adoption of Websites by Nonprofits and the Impact on Society.”
Technology in Society 42: 1-8, 2015.
McMahon, Seaman, Lemley

“Nonprofit websites: adoption and type in Division 5 of the census.”
The 2014 Proceedings of the AABRI.
McMahon, Seaman

“Nonprofit websites: Adoption and type in census division 1.”
Journal of Business and Economics, Volume 3, No. 4: 272-278, August 2012.
McMahon, D., Seaman, S., and Buckingham, J.

“Nonprofit Websites: Adoption and Type in District 3 of the Census.”
The 2012 Proceedings of the Hawaii International Conference on Business.
McMahon, D., Seaman, S., and Buckingham, J.

“Nonprofit Websites: Adoption and Type in District 1 of the Census.” The 2012 Proceedings of the winter meeting of the International Academy of Business and Economics.
McMahon, D., Seaman, S., and Buckingham, J.

“Nonprofit websites: Adoption and type in census district 8.”
The Journal of Technology Research. Volume 3, 1-8, 2012.
McMahon, D., Seaman, S., and Buckingham, J.

“Nonprofit adoption of websites and website types.”
The Journal of Marketing Development and Competitiveness. Volume 5(6): 43-50, 2011. McMahon, D., Seaman, S., and Buckingham, J.

“Nonprofit Websites: Adoption and Type in District 8 of the Census.”
The 2011 Proceedings of the Hawaii International Conference on Business.
McMahon, D., Seaman, S., and Buckingham, J.

“Choosing the right website type for a nonprofit.”
The 2010 Proceedings of The Association of Marketing Theory and Practice.
McMahon, D., and Seaman, S.

“Nonprofits’ Choices of Websites.”
The 2010 Proceedings of the Hawaii International Business Conference.
McMahon, D., Seaman, S., and Buckingham, J.

“Developing an Effective and Affordable Search Engine Methodology for Nonprofits.” The International Journal of Internet Marketing and Advertising, Volume 5, 1/2: 113-130, 2009.
McMahon, D. and Griffy-Brown, C.

Logistics

“Supply Chain Resilience and Agility During COVID19: The Case of Automobile
Manufacturing”
2022 Meeting of the Association of Marketing Theory and Practice
LeMay, McMahon, Ben-Meir

Factor Market Rivalry, Factor Market Myopia, And Strategic Blind Spots: The Case of the Truck Driver Labor Market. Journal of Transportation Management.
Lemay, McMahon, Batchelor, Keller

“Choice Architecture and Marketing Pre-Suasion: The Case of the Motorcycle Industry”
2021 Meeting of the Association of Marketing Theory and Practice
Landis, LeMay, McMahon

“Corporate Social Responsibility, Economic Geography, and the Moral Supply Chain”
2020 Meeting of the Association of Marketing Theory and Practice
LeMay, Karimova, and McMahon

“Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains”
2018 Meeting of the Association of Marketing Theory and Practice
LeMay and McMahon

“Supply Chain Management: The Elusive Concept and Definition.” International Journal of Logistics Management. 28:4, 1425-1453.
LeMay, Helms, Kimball, McMahon

SCM? The 2016 Annual Meeting of the Association of Marketing Theory and Practice
Stephen LeMay, McMahon, Periatt, Opengart

“The transformation of the supply chain manager.”
The 2014 Proceedings of The Association of Marketing Theory and Practice.
McMahon, LeMay, Periatt

“The Changing Role of Inventory Specialists in Logistics.”
Journal of Supply Chain Management Systems, Volume 2, Issue 3, 1-8, July 2013.
McMahon, LeMay, Periatt, and Opengart

“Customer Service Employees in Logistics.”
The 2013 Proceedings of The Association of Marketing Theory and Practice.
McMahon, LeMay, Periatt, Opengart

“Top Managers in Logistics: A Phenomenological Look at their Roles and Responsibilities.”
The 2012 Proceedings of The Association of Marketing Theory and Practice.
McMahon, LeMay, Periatt, and Carr

“The Evolving Role and Responsibilities of IS Managers in Logistics.”
The 2010 Proceedings of The Association of Marketing Theory and Practice.
LeMay, McMahon, Periatt, and Carr

“Understanding the Role of Warehouse Managers.”
The 2009 Proceedings of the Association of Marketing Theory and Practice.
LeMay, McMahon, Periatt, and Carr

“The Evolving Needs of Inventory Supervisors.”
The 2008 Proceedings of the Association of Marketing Theory and Practice.
LeMay, McMahon, Periatt, and Carr

Developing Competent Production Managers in Logistics.
Journal of Global Business Issues, 1(2), 177-182. 2007.
McMahon, D., Periatt, J. A., LeMay, S., & Carr, J.

“The Increasingly Critical Role of Warehouse Supervisors.”
The Graziadio Business Report. Fall 2007.
LeMay, McMahon, Periatt, and Carr

“The Changing Role of Purchasing Managers in Logistics,”
The 2007 Proceedings of the Association of Marketing Theory and Practice.
McMahon, LeMay, Periatt, and Carr

“The Changing Role of Inventory Specialists In Logistics,”
The 2006 Proceedings of the Association of Marketing Theory and Practice.
LeMay McMahon, Periatt, and Carr

“Developing Competent Production Managers in Logistics,”
The 2005 Proceedings of the Association of Marketing Theory and Practice.
Periatt, McMahon, LeMay, and Carr

“Traffic Managers: A Key to Successful HR Management in Logistics.”
The 2004 Annual Proceedings of the International Business and Economics Research Conference.
Carr, McMahon, LeMay, and Periatt

“The Growing Importance of Operating Employees and Keys to Developing Effective Training Options.” The Journal of Business and Economics Research. Volume 2, No. 10: 41-49, 2004.
McMahon, Carr, LeMay, and Periatt

“Understanding the Critical Role of the Warehouse Supervisor,”
The 2004 Annual Proceedings of the Association of Marketing Theory and Practice.
McMahon, Periatt, LeMay, and Carr

“Purchasing and Transformational Technology: The Effects of ECR on the Tasks of the Purchasing Professional”.
The 2002 Annual Proceedings of the Association of Marketing Theory and Practice.
LeMay, McMahon, Turner

“The Death of the Sales Force.”
Graziadio Business Report. Spring 2000 edition.
McMahon

“The Growth and Development of Logistics Personnel: the Retail Warehouse.”
National Proceedings of the Council of Logistics Management. January 2000.
McMahon and LeMay

The Growth and Development of Logistics Personnel.
Council of Logistics Management. Oakbrook, Illinois. Fall 1999.
LeMay, Carr, Perriat, McMahon

“Toward an Understanding of Transformational Technologies and Their Application to the Supply Chain Relationship: ECR and the Sales Force.”
The 1998 Proceedings of the Society for Marketing Advances.
McMahon, LeMay, and Engelland.

Other

“Sales Force Adoption and Usage of LinkedIn: Four Sales Organizational Cultural Dependencies.” Society for Marketing Advances. November 2016.
Spencer, Weitzig, McMahon

“Moral Foundation Theory and Marketing,”
Journal of Applied Marketing Theory. Issue 4, 2012.
LeMay, Coleman, McMahon, and Wood

“Moral Foundation Theory and Sustainable Marketing: An Approach to Research,”
The 2011 Proceedings of The Association of Marketing Theory and Practice,
LeMay, Coleman, McMahon, and Wood
Best Paper Award

“An Examination of Ethical Research Conducted by Experienced and Novice Accounting Academics.” Issues in Accounting Education. November 2004 edition.
Meyer and McMahon

“The Contributions of Chester Barnard to Strategic Management Theory.”
Journal of Management History.
1999, volume 5, number 5. 228-240.
McMahon and Carr

Best Paper Award in the 2022 Proceedings of The Association of Marketing Theory and Practice BEST PAPER IN TRACK: Retailing and Services Marketing

Cornell Hospitality Quarterly #2 Article for 2018

Best Paper Award in the 2015 Proceedings of The Association of Marketing Theory and Practice BEST PAPER IN TRACK: Supply Chain Management/International Marketing/Business to Business Marketing

Rothschild Award 2013 (Top researcher award)

Best Paper Award in the 2011 Proceedings of The Association of Marketing Theory and Practice. BEST PAPER IN TRACK: Marketing Research/Demographics/Consumer Behavior

Julian Virtue Professorship 2010/11-2011/12

Recipient of the Howard A. White award 2008 (Top teaching award)

Finalist for the Howard A. White award 2007

Finalist for the Howard A. White award 2006

Finalist in the Innovation Challenge 2006

Special recognition and reward for best teacher in discipline 2005

Best Paper Award, The 2004 Conference of International Business and Economics Research.
Best Paper in Session: “Traffic Managers: A Key to Successful HR Management in Logistics.”

Best Paper Award in the 2002 Conference of the Association of Marketing Theory and Practice.
BEST PAPER IN TRACK: Logistics and Supply Chain Management

Induction into Beta Gamma Sigma 1999

Delegate to the Doctoral Consortium of the Society for Marketing Advances 1998

Fairness
2020 Meeting of the Association of Marketing Theory and Practice
McCall and McMahon

Corporate Social Responsibility, Economic Geography, and the Moral Supply Chain
2020 Meeting of the Association of Marketing Theory and Practice
LeMay, Karimova, and McMahon

“Are Customer Reward Programs Really Rewarding?”
2019 Meeting of the Association of Marketing Theory and Practice
McCall and McMahon

Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains
2018 Meeting of the Association of Marketing Theory and Practice
LeMay and McMahon

“Adoption of and type of website used in Division 7 of the census.”
2018 Meeting of the Association of Marketing Theory and Practice
McMahon, Seaman, McCall

“Restaurants and Generations.” The 2016 Annual Meeting of the Association of Marketing Theory and Practice.
McMahon, Rapier, McCall, Bruneau

SCM? The 2016 Annual Meeting of the Association of Marketing Theory and Practice
Stephen LeMay, University of West Florida
Dave McMahon, Pepperdine University
Jeffery A. Periatt, Auburn University Montgomery
Rose Opengart, Embry-Riddle Aeronautical University

Job Satisfaction and Driver Turnover: A Brief History of a Supply Chain Research Theme
The 2015 Annual Meeting of the Association of Marketing Theory and Practice
BEST PAPER AWARD
Stephen LeMay, University of West Florida
Dave McMahon, Pepperdine University
Jeffery A. Periatt, Auburn University Montgomery
Rose Opengart, Embry-Riddle Aeronautical University

“Nonprofit websites: adoption and type in Division 5 of the census.”
The 2015 Fall meeting of the Association of Academic Research Business Institute
McMahon and Seaman

“Customer Service Employees in Logistics.”
The 2013 Annual Meeting of The Association of Marketing Theory and Practice.
McMahon, LeMay, Periatt, and Opengart

“Top Managers in Logistics: A Phenomenological Look at their Roles and Responsibilities.”
The 2012 Meeting of The Association of Marketing Theory and Practice.
McMahon, LeMay, Periatt, and Carr

“Customer Loyalty Programs: It is easy to giveth, not so easy to take away.”
The 2012 Annual Meeting of the Association of Marketing Theory and Practice.
McCall and McMahon

“Moral Foundation Theory and Sustainable Marketing: An Approach to Research,”
The 2011 meeting of The Association of Marketing Theory and Practice,
LeMay, McMahon

“Are Nonprofits Choosing the Right Website.” The 2010 meeting of The Association of Marketing Theory and Practice.
McMahon, D., and Seaman, S.

“Nonprofits’ Choices of Websites.”
The 2010 meeting of the Hawaii International Business Conference.
McMahon, D., Seaman, S., and Buckingham, J.

“The Evolving Role and Responsibilities of IS Managers in Logistics.”
The 2010 meeting of The Association of Marketing Theory and Practice.
LeMay, McMahon, Periatt, and Carr

“Understanding the Role of Warehouse Managers.”
The 2009 meeting of the Association of Marketing Theory and Practice. 2009.
LeMay, McMahon, Periatt, and Carr

“The Evolving Needs of Inventory Supervisors.”
The 2008 meeting of the Association of Marketing Theory and Practice.
LeMay, McMahon, Periatt, and Carr

“The Changing Role of Purchasing Managers in Logistics,”
The 2007 meeting of the Association of Marketing Theory and Practice.
McMahon, LeMay, Periatt, and Carr

“The Changing Role of Inventory Specialists In Logistics,”
The 2006 meeting of the Association of Marketing Theory and Practice.
LeMay McMahon, Periatt, and Carr

“Developing Competent Production Managers in Logistics,”
The 2005 meeting of the Association of Marketing Theory and Practice.
Periatt, McMahon, LeMay, and Carr

“Traffic Managers: A Key to Successful HR Management in Logistics.”
The 2004 meeting of the International Business and Economics Research Conference.
Carr, McMahon, LeMay, and Periatt

“Understanding the Interaction of Pre-Process and In-Process Delays in a Multi-delay Service Encounter,”
The 2004 Annual meeting of the Association of Marketing Theory and Practice.
McMahon

“Understanding the Critical Role of the Warehouse Supervisor,”
The 2004 meeting of the Association of Marketing Theory and Practice.
McMahon, Periatt, LeMay, and Carr

“AVOIDING THE AIRLINE DEBACLE: WHAT TO DO AND SAY WHEN YOU KNOW THERE IS A DELAY.”
The 2003 meeting of the Association of Marketing Theory and Practice.
McMahon and Capella

“Purchasing and Transformational Technology: The Effects of ECR on the Tasks of the Purchasing Professional”.
The 2002 meeting of the Association of Marketing Theory and Practice.
LeMay, McMahon, Turner

“The Growth and Development of Logistics Personnel: the Retail Warehouse.”
National meeting of the Council of Logistics Management. January 2000.
McMahon and LeMay

“Toward an Understanding of Transformational Technologies and Their Application to the Supply Chain Relationship: ECR and the Sales Force.”
The 1998 meeting of the Society for Marketing Advances.
McMahon, LeMay, and Engelland.

CLM (CSCMP): The Growth and Development of Logistics Personnel

Julian Virtue Professorship

Funds for Excellence: Determining the Optimal Marketing Resource Deployment Strategy for a Church

Funds for Excellence: Website Adoption by Nonprofits in the Religiously Affiliated Segment

Funds for Excellence: Small Business Resource Allocation (SBRA)