Biography
With over 25 years of strategic marketing experience in varying industries including
automotive, financial services and healthcare, Lynda Palmer brings a practitioner
perspective to her teaching. Lynda Palmer currently serves as a strategic advisor
to Liehr Marketing & Communications, a boutique marketing agency serving primarily
automotive and healthcare related clients. She has expertise in developing impactful
integrated marketing communication strategies, developing and delivering customized
corporate training programs, face-to-face and online, as well as powerful keynote
presentations.
Lynda Palmer has been a member of the Pepperdine University faculty since 1993 teaching
graduate marketing and digital marketing communications. She was awarded the ASPIRE
teaching award in 2019. An early adopter of online teaching and learning, she is the
first Pepperdine faculty to receive a Quality Matters Certification for one of her
courses. She has published and given presentations on effective strategies for online
and blended learning. Ms. Palmer is also involved in Pepperdine’s Executive Education
and has developed and delivered customized programs to a number of companies including
Transamerica, Genoa Healthcare, Fox Entertainment and Dignity Health. In addition
to teaching and consulting, Palmer is the Director of Pepperdine’s acclaimed Education
to Business program and is currently researching and publishing on industry collaborative
learning.
Palmer received her MBA from Pepperdine University and a BA in economics from University
of Washington.
Education
- Pepperdine University, Masters in Business Administration,1991
-
University of Washington, Bachelor of Arts Degree in Economics, 1983
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Harvard University, International Economics Summer Program, 1981
- Bumgardner, L.. Palmer, L. H., (2020). Whale of a Legal Tale. Thousand Oaks, CA: Sage
Publications.
- Shanahan, D. E., Palmer, L. H., & Salas, J. (2019) Achieving Scaled and Sustained
Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure.
Journal of Marketing Education.
- Palmer, L. H., Salas, J. (2016). Thirsty Dog! Thirsty Cat! Is the second time a charm?.
Thousand Oaks, CA: Sage Publications.
- Palmer, L. H., Shanahan, D. E., & Rapier, S. M. (2016). Review, Inc.: Success through
Segmentation. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972575.
- Stewart, S., Palmer, L. H., (2015) Agile Development of a Blended Marketing Course
Using the Successive Approximation Model (SAM), International Journal on ELearning.
- 2019 Aspire Teaching Award
- 2017 Quality Matters Certification-Marketing 658HY
- 2003 Outstanding Adjunct Faculty Award
- 2019 - “Giving Voice to Values”-Collegial Exchange: Building on your Ethical Curriculum,
Malibu
- 2019 - “Using Technology to Build a Transformative Learning Classroom”-TechLearn Faculty
Conference/Connecting the Dots, Malibu
- 2019 - “Banking Trends in the Millennial/GenZ Market” Southland Credit Union's Strategic
Planning Summit, Los Alamitos
- 2015 - Agile Development of a Blended Marketing Course Using the Successive Approximation
Model (SAM) - E-Learn 2015, Kona, Hawaii
- 2015 - Blended Learning Mastery Series-Learning from Experience: A Conversation with
Previous BLMS Participants-Sloan-C Blended Learning Mastery Program, Online presentation
- 2014 - E2B Opportunities for NAWBO Members-NAWBO PEAK Program, Los Angeles
- 2010— "Powerful Marketing Tips to Boost your Precast Business", National Precast Concrete
Association Annual Conference October 2010, Vancouver, British Columbia
- 2003— "Success Strategies for Online Learning" Hawaii International Business Conference
June 2003, Honolulu, Hawaii
- 2002— "Using CRM in the Travel Industry" DMA National Conference October 2002, San
Francisco
- 2002— "Restoring Customer Confidence through Online CRM" Eye for Travel USA West,
San Diego
- 2002— "Effective Use of Technology for Teaching"- presented to Pepperdine University
Business School Faculty
- 1999— "The Elements of an Effective E-commerce Site"- presented to E-commerce Class
at UCLA
- 1999— "The Elements of an Effective E-commerce Site" - presented to the Silicon Valley
Pepperdine Executive MBA group
- 1999— "The Elements of an Effective E-commerce Site" presented to Pepperdine Entrepreneurship
students
- 1999-"E-Commerce"- presented to a group of Entrepreneurs at the Valley Economic Development
Center
- 1999— "International Negotiations" presented to Allied Signal Corporation
- 1998— "International Negotiations" presented to Science Applications International
Corporation
- 1997— "Marketing Strategies for the Entrepreneur" presented to a group of Entrepreneurs
at the Valley Economic Development Center
- 1994— "How to Develop a Marketing Plan", presented to the Contract Education Committee
at El Camino College