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Lynda Palmer, MBA Practitioner of Marketing and Director of Education to Business (E2B)

Lynda Palmer, MBA

Practitioner of Marketing and Director of Education to Business (E2B)
Graziadio Business School
310.927.7527

Biography

With extensive strategic marketing experience across industries including automotive, financial services, and healthcare, Lynda Palmer brings a strong practitioner perspective to the classroom. She currently serves as a strategic advisor to Liehr Marketing & Communications, a boutique marketing agency. Her areas of expertise include integrated marketing communications, strategic marketing, and the development and delivery of customized corporate training and executive education programs.

Palmer has been a member of the Pepperdine University faculty since 1993, teaching graduate courses in marketing, digital marketing communications and Global Business Intensives. She received Pepperdine’s ASPIRE Teaching Award in 2019 and the Howard A. White Award for Teaching Excellence in 2024. An early adopter of online and blended learning, she was the first Pepperdine faculty member to earn Quality Matters certification for a course and has published and presented on effective strategies for online and blended learning.

Palmer is also actively involved in Pepperdine Graziadio Business School’s Executive Education programs, developing and delivering customized programs for organizations including Karma Automotive, Transamerica, Genoa Healthcare, Fox Entertainment, and Dignity Health.

In addition to her teaching and consulting work, Palmer serves as Director of the acclaimed Pepperdine’s E2B™ (Education to Business) program, which connects graduate students with organizations to address real-world business challenges. Her current research focuses on industry collaborative learning and the role of university-industry partnerships in enhancing graduate business education.

Palmer earned her MBA from Pepperdine University and her BA in Economics from the University of Washington.

Education

  • Pepperdine University, Masters in Business Administration,1991

  • University of Washington, Bachelor of Arts Degree in Economics, 1983

  • Harvard University, International Economics Summer Program, 1981

 

  • Shanahan, D. E., Palmer, L. H., & Griffy-Brown, C. (2024). Mind the gap: The imperative for density of educational collaboration with industry. Journal of Management Education, 48(6), 1001–1028.
  • Bumgardner, L.. Palmer, L. H., (2020). Whale of a Legal Tale. Thousand Oaks, CA: Sage Publications. 
  • Shanahan, D. E., Palmer, L. H., & Salas, J. (2019) Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure. Journal of Marketing Education.
  • Palmer, L. H., Salas, J. (2016). Thirsty Dog! Thirsty Cat! Is the second time a charm?. Thousand Oaks, CA: Sage Publications. 
  • Palmer, L. H., Shanahan, D. E., & Rapier, S. M. (2016). Review, Inc.: Success through Segmentation. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972575.
  • Stewart, S., Palmer, L. H., (2015) Agile Development of a Blended Marketing Course Using the Successive Approximation Model (SAM), International Journal on ELearning.
  • Howard A. White Award for Teaching Excellence 2024
  • 2019 Aspire Teaching Award
  • 2017 Quality Matters Certification-Marketing 658HY
  • 2003 Outstanding Adjunct Faculty Award

  • 2022 “Product-Market Fit Mastery”-WEGlobal Summit

     

  • 2022 “Infuse Fresh Thinking Into Your Marketing Strategy- Harness the Power of MBA Students Through Education and Business Collaborations” Digital Summit LA

  • 2019 - “Giving Voice to Values”-Collegial Exchange: Building on your Ethical Curriculum, Malibu
  • 2019 - “Using Technology to Build a Transformative Learning Classroom”-TechLearn Faculty Conference/Connecting the Dots, Malibu
  • 2019 - “Banking Trends in the Millennial/GenZ Market” Southland Credit Union's Strategic Planning Summit, Los Alamitos
  • 2015 - Agile Development of a Blended Marketing Course Using the Successive Approximation Model (SAM) - E-Learn 2015, Kona, Hawaii
  • 2015 - Blended Learning Mastery Series-Learning from Experience: A Conversation with Previous BLMS Participants-Sloan-C Blended Learning Mastery Program, Online presentation
  • 2014 - E2B Opportunities for NAWBO Members-NAWBO PEAK Program, Los Angeles
  • 2010— "Powerful Marketing Tips to Boost your Precast Business", National Precast Concrete Association Annual Conference October 2010, Vancouver, British Columbia
  • 2003— "Success Strategies for Online Learning" Hawaii International Business Conference June 2003, Honolulu, Hawaii
  • 2002— "Using CRM in the Travel Industry" DMA National Conference October 2002, San Francisco
  • 2002— "Restoring Customer Confidence through Online CRM" Eye for Travel USA West, San Diego
  • 2002— "Effective Use of Technology for Teaching"- presented to Pepperdine University Business School Faculty
  • 1999— "The Elements of an Effective E-commerce Site"- presented to E-commerce Class at UCLA
  • 1999— "The Elements of an Effective E-commerce Site" - presented to the Silicon Valley Pepperdine Executive MBA group
  • 1999— "The Elements of an Effective E-commerce Site" presented to Pepperdine Entrepreneurship students
  • 1999-"E-Commerce"- presented to a group of Entrepreneurs at the Valley Economic Development Center
  • 1999— "International Negotiations" presented to Allied Signal Corporation
  • 1998— "International Negotiations" presented to Science Applications International Corporation
  • 1997— "Marketing Strategies for the Entrepreneur" presented to a group of Entrepreneurs at the Valley Economic Development Center
  • 1994— "How to Develop a Marketing Plan", presented to the Contract Education Committee at El Camino College

Graziadio Business Report

May  12, 2025 -KABC Radio-The Way Home “Pepperdine Partners with Union Rescue Mission”

April 2025 Wallet Hub-“Personal Budgeting”

August 10, 2026 Wallet Hub-2026 Credit Card Interest Rates Guide

Do Not Call-Hanging up on Telemarketing

CRM Solutions Seekers Beware 

The Data Accuracy Challenge, Marketers offer Value in Exchange for Personal Data

Courses

  • MKTG 473-Marketing Management BSM

  • MKTG 603-Marketing Management PTMBA, OLMBA

  • MKTG 682-Marketing Communications for the Digital Age PTMBA and OLMBA

  • PGBS 693-Global Business Intensive-Social Marketing: A Force for Good