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Pepperdine | Graziadio Business School
Kyle C. Murphy Practitioner of Strategy

Kyle C. Murphy, DBA

Practitioner of Strategy
Graziadio Business School

Biography

Kyle Murphy is a full-time practitioner faculty of strategy for both the MBA and BS in Management programs at the Graziadio Business School. He brings over 25 years of management experience with a variety of companies, specializing in mid-market and start-up technology companies with an emphasis on growth and innovation. Murphy's experience includes holding various C-level positions including CEO, COO, CMO and CFO for multiple successful companies, as well as working in private equity and venture capital. Some of the companies he has worked with include Disney, Apple, Microsoft, Ariba, Haier, Lenovo, Strike Social, Anedot, and Yum! Brands. In addition to teaching, Murphy is an active technology (software/SaaS) C-level executive and board member. Murphy brings practical real-world experience and an experiential learning approach to the classroom.

Murphy received his Doctor of Business Administration (DBA) from Alliance Manchester Business School at The University of Manchester. He received his MBA with a dual focus in marketing and global business from the Graziadio Business School. Murphy's research is multidisciplinary and focuses on strategy, behavioral economics/finance, innovation, and branding. Murphy is an active volunteer for the Network for Teaching Entrepreneurship, which works with educators in underprivileged schools to inspire young people to stay in school, to recognize business opportunities and to plan for successful futures.

Education

  • Doctor of Business Administration 
    Alliance Manchester Business School, The University of Manchester, UK

  • Master of Business Administration (emphasis in Global Business & Marketing) 
    Graziadio School of Business & Management, Pepperdine University, Malibu, CA

  • Bachelor of Science Management Graziadio School of Business & Management, 
    Pepperdine University, Malibu, CA

  • Certificate in Global Enterprise Management: Business in China 
    Hong Kong University of Science & Technology

  • Certificate in Global Enterprise Management: Business in the EU 
    Rouen School of Management, France

 

Kyle C. Murphy Blog 

The effect of brand affinity on investor stock choice

Factors that Contribute to Brand Affinity (working paper)

The Elevator Pitch: You’ve Got 30 Seconds … or Less!

Is Dublin the Next London?

Servicing the Software Industry—7 New Rules for the Software Business (SaaS)

Supporting Faculty of the Year (2011)

Beta Gamma Sigma, Lifetime member

Topics

  •  Business Strategy
  • Strategic Management
  • Entrepreneurship & Innovation
  • Leadership
  • Behavioral Economics

Courses

  • STGY 479
  • STGY 659
  •  STGY 612
  • ENTR 624
  • ENTR 625
  • ENTR 626
  • ENTR 627
  • ENTR 628
  • ENTR 629
  • ENTR 630