Biography
An impassioned educator, emphasizing applied and experiential learning, Doreen Shanahan
began teaching at the Graziadio Business School in 2002. She is responsible for creating,
developing, and successfully launching the Education-to-Business (E2B) program. This
structured program provides students the opportunity to gain real world business experience
as they work in competing "consulting" teams to resolve current business problems
for partnering companies as class case projects. Shanahan currently serves as director
for this program.
Doreen Shanahan worked for more than 20 years in Corporate America in the consumer
package goods, publishing and advertising industries-gaining expertise in marketing,
strategic planning, branding, promotion, distribution, sales, customer management,
and organizational leadership. A former Vice President with The Coca-Cola Company,
she held a variety of positions with strategic, customer and marketing management
responsibility over her fifteen year career with the company. Shanahan is one of 35
executives profiled in "What's Your BQTM: 35 Companies with Remarkable Brand QuotientTM
and What You Can Learn From Them", by Sandra Sellani.
Shanahan has developed and written over two hundred (E2B) cases with multi-national,
national, and regional organizations, as well as, small businesses tackling challenging
business issues across a range of industries; companies such as, Baxter, Warner Bros.,
BT/Infonet, Flour, Raytheon, The Coca-Cola Company, Dean Foods, The Walt Disney Company,
Experian, Porter Novelli, MGM, Cisco, Sony, Volvo and LA Times.
Her administrative responsibilities have included Vice Chair for the University's
Strategic Programs and Marketing Group; program research and development; annual business
plan competition faculty judge; and curriculum development. Her current speaking and
consulting efforts are focused on developing and harnessing an organization's orientation
toward marketing to lead growth and innovation. Her research interests include: innovation,
diffusion, adoption, culture, markets, global change and experiential learning.
Peer Reviewed Publications
Biseda, M. A & Shanahan, D. E. (Forthcoming 2019) Baseballism: Is Japan a Good Play?
Thousand Oaks, CA: Sage Publications.
Rapier, S. M., Shanahan, D. E., Dodd, N. E., & Baker, J. R. (2018). The Unmaking of
Video Symphony: Personal Ethics, Business Decisions, and Management Practices. The
Case Journal, 14 (5).
Shanahan, D. E., DeFranco, J. A., Dodd, N. E., Ushana, D., and Mikolajczak, M. D.
(2018). Crossing the Line. Thousand Oaks, CA: Sage Publications.
Biseda, M. A & Shanahan, D. E. (2018) Baseballism: Is Japan a Good Play? Thousand
Oaks, CA: Sage Publications.
Shanahan, D. E., Phillips, M. E., Scott, A. D., Rossy, G., & Dodd, N. E. (2017). Skateistan.
Case Research Journal.
*Best Sports Case Award, Western Casewriters Annual Conference, Journal of Sport Management,
2014
*Republished: Shanahan, D. E., Phillips, M. E., Scott, A. D., Rossy, G., & Dodd, N.
E. (2017). Skateistan. HBS No. NA0465. Boston, MA: Harvard Business School Publishing.
*Republished: Shanahan, D. E., Phillips, M. E., Scott, A. D., Rossy, G., & Dodd, N.
E. (2017). Skateistan. IVEY ID: NAC3726. London, Canada: Ivey Publishing.
Shanahan, D. E. & Biseda, M. A. (2016). iZZi Gadgets: Sizing Up the Market Opportunity.
Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473975156.
Palmer, L. H., Shanahan, D. E., & Rapier, S. M. (2016). Review, Inc.: Success through
Segmentation. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972575.
Granados, N. F. & Shanahan, D. E. (2016). Acacia: Finding a Cure for Information Silos
Disorder. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972551.
Griffy-Brown, C. C. & Shanahan, D. E. (2016). Hardy Process Solutions: Lots of Data,
Little Insight. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972568.
Rapier, S. M. & Shanahan, D. E. (2016). Just Food for Dogs - Retail Dog Food Kitchen.
Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972582.
Simon, A., & Shanahan, D. E. (2016). Andry Specialty Vehicles: Fuel for Growth. Thousand
Oaks, CA: Sage Publications. doi:10.4135/9781473996748.
Shanahan, D. E. & Rapier, S. M. (2016). Vanderwood Meadows Farms: Sustainable Growth.
Thousand Oaks, CA: Sage Publications. doi:10.4135/9781526409652.
Manuscripts Under Review and In Process
- The rise of crowd-based capitalism in Cuba (with Dimeil Ushana)
- Creating social change: A case examination of social ethos and novel social contagions
(with Nancy E. Dodd)
- Juxtaposition of consumer and worker benefits in the sharing economy: An apriori way
forward (with Jeffrey S. Schieberl)
- Creating industry collaborative learning space: An imperative for business school
education (with Lynda Palmer)
- Client-based projects in business marketing education (with Linda H. Palmer and Jim
Salas)
Howard A. White Teaching Excellence Award, 2016
The Howard A. White Award for Teaching Excellence recognizes those full-time faculty
members who are truly great teachers, those who embody the University's commitment
to excellence.
George Award for Teaching Excellence, Pepperdine University, Graziadio Business School,
2012
The George Award honors yearly the finest member of the Faculty at The Graziadio Business
School. Recipients exemplify integrity, stewardship, courage, and compassion, while
enriching the ever-changing business world through their superior skills and entrepreneurial
spirit. Presented to a faculty member whose commitment to teaching personifies personal
leadership, excellence, and generosity of spirit.
Top 10 College Courses That Will Pay Off at Work, U.S. News & World Report, 2010
Pepperdine University, Graziadio Business School, Outstanding Faculty Award, 2008
Peer Reviewed Conferences
The Phenomenon of Social Change: a unified framework for evaluation. (2017). Shanahan,
D. E. & Dodd, N. E. 4th Annual International Panel on Small Societies-Small Business-Small
Cities & Villages, Athens Institute for Education and Research, Athens, Greece, July
24-27, 2017.
Skateistan Case. (2014). Shanahan, D. E., Phillips, M. E., Rossy, G., Scott, A. D.,
Dodd, N. E. Western Casewriters Annual Conference, Napa, CA, March 20, 2014.
Team-Based Experiential Learning: Insights and Lessons Learned from 100 Corporate
Projects at Pepperdine University. (2009). Shanahan, D. E., Scott, A. D., MEA Conference,
Marketing Educators Association, Newport Beach, CA, April 24, 2009.
Team Based Experiential Learning: Insights and Lessons Learned from 150 corporate
projects at Northern Illinois University and Pepperdine University. (2008). Shanahan,
D. E. & Mooney, J. G., AACSB Associate Deans and Innovative Programs Conference, Glendale,
AZ, November 17, 2008.
Experiential Learning within Part-Time MBA Programs: Best Practices and Lessons Learned.
(2008). Shanahan, D. E. 15th Annual PT MBA Conference 2008, Malibu, CA, October 24,
2008.
Education to Business: Real-world Experiential Learning. Shanahan, D. E. & Ng, A.
(2004). Western Region Organizational Behavior Teaching Conference, Malibu, CA, February
21, 2004.
Invited Presentations
Defining Your Strategic Sweet Spot. (2018). Shanahan, D. E. Precision Machined
Products Association 2018 Management Update Conference, San Diego, CA, March 10, 2018
Defining Your Strategic Sweet Spot. (2017). Shanahan, D. E. Keynote Presentation.
MXN Sales and Marketing Symposium, Long Beach, CA, April 24, 2017.
Three Mental Process for Building Your Career in Marketing. (2016) Shanahan, D. E.
AMA Webcast. November 18, 2016.
Leading and Managing Marketing in a Precast Firm. (2014). Shanahan, D. E. Prescast
Show, NPCA, Houston, TX, February 14, 2014.
E2B Live Business Case Studies (2011). Shanahan, D. E. National Association of Women
Business Owners, Ventura County, CA, October, 14, 2011.
Leading Marketing. (2009). Shanahan, D. E. NPCA Annual Conference, Hilton Head, SC,
September 30, 2009.
Marketing ... magic. (2007). Shanahan, D. E. Entrepreneurial Energy: YPO Youth Programs.
Malibu, CA, July 10, 2007.
Opportunity Based Strategic Planning. (2004). Shanahan, D. E. Business Management
Conference 2004: Strategic Planning, Target Specialty Products, November 4, 2004.
Leading Growth. (2004). Shanahan, D. E. Raytheon ITSS Manager Symposium, Pasadena,
CA, May 25, 2004.
Dodd, N. E. (Co-Principal), Shanahan, D. E. (Co-Principal), Rapier, S. M. (Co-Principal),
& Baker, J. R. (Co-Principal). Case Studies in Ethical Dilemmas. Pepperdine University
Cross-School Collaboration Research grant. (June 21, 2016 – June 30, 2019, $40,000).
Shanahan, D. E. (Co-Principal) & Dodd, N. E. (Co-Principal), "Business Case Studies,"
Licensing Agreement (publishing contract) with SAGE Publications Ltd., London. (August
30, 2015 - December 31, 2018).
Shanahan, D. E., "Experiential Learning - E2B Program," Grants and Gifts to sponsor
program development, research and expansion. (Over $822,000 since 2003).
