Facebook pixel Doreen Shanahan, PhD | Faculty | Pepperdine Graziadio Business School Skip to main content
Pepperdine | Graziadio Business School
Doreen Shanahan Lecturer of Marketing; Director of the E2B Program

Doreen Shanahan, PhD

Assistant Professor of Marketing
Graziadio Business School

Biography

Dr. Shanahan is an assistant professor of marketing at Pepperdine University’s Graziadio School of Business. Her research focuses on technology adoption and use from both the consumer and firm perspectives. An impassioned educator, she is an award winning teacher who emphasizes applied and experiential learning. She is responsible for creating, developing, and successfully launching the Graziadio Business School’s E2B program. This structured program provides students the opportunity to gain real world business experience as they work in competing "consulting" teams to resolve current business problems for partnering companies as class case projects. She has developed and written over three hundred (E2B) cases with multi-national, national, and regional organizations, as well as, small businesses tackling challenging business issues across a range of industries; companies such as, Microsoft, Dell Technologies, Baxter, Warner Bros., BT/Infonet, Flour, Raytheon, The Coca-Cola Company, Dean Foods, Johnson & Johnson, The Walt Disney Company, Experian, Porter Novelli, MGM, Cisco, Sony, and Volvo.

Prior to pursuing a career in academia, she worked in the consumer package goods, publishing and advertising industries. As a 20+ year practitioner and former Vice President with The Coca-Cola Company, she held a variety of escalating positions with strategic, customer, and marketing management responsibility. She is one of 35 executives profiled in “What's your BQ: 35 companies with remarkable brand quotient and what you can learn from them” (Sellani, 2007).

Her current speaking and consulting efforts are focused on developing and harnessing an organization's orientation toward marketing to lead growth and innovation. Her current research interests include: innovation, technology adoption and diffusion, technology intermediated markets, social networks, and experiential learning.

Education

  • PhD, Pepperdine University
  • MBA, Pepperdine University
  • BA, Rowan University

 

Research

Journal Publications

  • Shanahan, D. E., Cristel A. Russell, & Granados, N. F. (2023). The Role of Social and Technological Predispositions in Participation in the Sharing Economy. Journal of Marketing Development and Competitiveness, 17(3). doi.org/10.33423/jmdc.v17i3.6481
  • Shanahan, D. E., Cristel A. Russell, & Jillian Alderman (2023). The Role of Personality, Self-Disclosure, and Envy in Maladaptive Social Media Engagement. Cyberpsychology, Behavior, & Social Networking, 26(8). doi.org/10.1089/cyber.2022.0272 
  • Jennifer Franczak & Doreen E. Shanahan (2022). Shifting foci of ethical concerns: a new generation enters the corporate world, Ethics & Behavior
  • Babić Rosario, A., Russell, C. A, Shanahan, D. E. (2022). Paradoxes of social support in virtual support communities: A mixed-method inquiry of the social dynamics in health and wellness Facebook groups. Journal of Interactive Marketing. *MSI reports: working papers series (Nov. 5, 2021)
  • Shanahan, D. E., Palmer, L. H., & Salas, J. (2021). Achieving scaled and sustained use of client-based projects in business school marketing education:  A proposed suprastructure. Journal of Marketing Education, 43(1). doi: 10.177/0273475319881179. *2021 Honorable Mention for Outstanding JME Article of the Year
  • Shanahan, D. E., Baker, J. R. Rapier, S. M., & Dodd, N. E. (2020). Too big to care: Promoting ethics when ethics are not profitable. The Journal of Business Ethics Education, 17, 221-236
  • Salas, J., Shanahan, D. E., & Gonzalez, G. (2019). Strategies for managing in the age of boycotts. Graziadio Business Review, 22(3).
  • Rapier, S. M., Shanahan, D. E., Dodd, N. E., & Baker, J. R. (2018). The unmaking of Video Symphony: Personal ethics, business decisions, and management practices. The Case Journal, 14(5).
  • Shanahan, D. E., Phillips, M. E., Scott, A. D., Rossy, G., & Dodd, N. E. (2017). Skateistan. Case Research Journal, 37(2). *Republished by Harvard Business School Publishing, Ivey Publishing, and Case Centre. *Best Sports Case Award, Western Casewriters Annual Conference, Journal of Sport Management, 2014

Other Publications

  • Shanahan, D. E. and Johnson, C. (2023). An open-source solution for social change: The Goodpush Alliance. In M. M. Galan-Ladero & H. M. Alves (Eds.), Social Marketing & Sustainable Development Goals. Case Studies for a Global Perspective. Springer.
  • Biseda, M. A & Shanahan, D. E.  (2019) Baseballism: Is Japan a good play? Thousand Oaks, CA: Sage Publications. doi:10.4135/9781526450029
  • Shanahan, D. E., DeFranco, J. A., Dodd, N. E., Ushana, D., and Mikolajczak, M. D. (2018). Crossing the line. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781526440693
  • Shanahan, D. E. & Biseda, M. A. (2016). iZZi Gadgets: Sizing up the market opportunity. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473975156.
  • Palmer, L. H., Shanahan, D. E., & Rapier, S. M. (2016). Review Inc: Success through segmentation. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972575.
  • Granados, N. F. & Shanahan, D. E. (2016). Acacia: Finding a cure for information silos disorder. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972551.
  • Griffy-Brown, C. C. & Shanahan, D. E. (2016). Hardy Process Solutions: Lots of data, little insight. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972568.
  • Rapier, S. M. & Shanahan, D. E. (2016). Just Food for Dogs - The world’s first dog food kitchen. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473972582.
  • Simon, A., & Shanahan, D. E. (2016). Andry Specialty Vehicles: Fuel for growth. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781473996748.
  • Shanahan, D. E. & Rapier, S. M. (2016). Vanderwood Meadows Farms: Sustainable growth. Thousand Oaks, CA: Sage Publications. doi:10.4135/9781526409652.

Areas of Expertise

  • Technology Adoption and Use
  • Networked Markets
  • Technology-Mediated Sociality 
  • Consumer Behavior
  • Experiential Learning 

Courses

  • MKTG 473
  • MKTG 615
  • MKTG 626
  • MKTG 658
  • MKTG 663
  • MKTG 669
  • MKTG 677
  • MKTG 681
  • MKTG 682
  • PGBS 698