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Clark Johnson, PhD

Clark Johnson, PhD

Assistant Professor of Marketing
Graziadio Business School
818.702.1323
Curriculum Vitae

Biography

Dr. Clark Johnson’s current research interests are in applied social and cognitive psychology at the intersection of consumer and organizational behavior. He enjoys pursuing problem-focused research and studying issues that he has experienced first-hand. He is currently studying topics such as the impact of artificial intelligence on marketing and business research, digital marketing, and cross-cultural advertising. His research has been published in leading journals, such as International Journal of Research in Marketing, Journal of Advertising, European Journal of Marketing, Psychology & Marketing, International Marketing Review, Academy of Management Perspectives, Organizational Psychology Review, Journal of Business Research, Journal of Retailing and Consumer Services, and Journal of Product and Brand Management. He currently serves on the Editorial Review Board for Journal of Advertising and the Italian Journal of Marketing.

Dr. Johnson has served as an adjunct or visiting professor at Saint Louis University, Hannibal-LaGrange University, and Jefferson College. He earned his PhD in marketing and international business from Saint Louis University in 2020. Prior to pursuing his PhD, he worked for Fortune 500 companies, including BNY Mellon, State Street Bank, Citigroup, and Fireman’s Fund. He also holds a MA in Economics and Finance from Southern Illinois University at Edwardsville, an MBA from the University of Central Missouri, and a BA from Hannibal-LaGrange University, where he earned 1st-team All-Conference honors on the baseball team.

Education

  • PhD, Saint Louis University
  • MA, Southern Illinois University at Edwardsville
  • MBA, University of Central Missouri
  • BA, Hannibal-LaGrange University

 

  • Bauer, B.C., & Johnson, C.D. (Forthcoming). Sharing the spotlight: Understanding consumer response to joint advertising. Journal of Advertising.

  • Bauer, B.C., & Johnson, C.D. (2024). Joint advertising: The impact of domestic, foreign, and global partners on cognitive fit. International Marketing Review, 41(3/4). p. 767-805.

  • Maertz, C.P., Bauer, B.C., & Johnson, C.D. (2024). An inconvenient truth about “bundling” commitment, engagement, & embeddedness: Unbundling to extend theory on turnover motivations and beyond. Organizational Psychology Review, 14(2). p. 178-203.

  • Bauer, B.C., & Johnson, C.D. (2023). I thought my idea to use your idea was a great idea: Inadvertent plagiarism in marketing. Journal of Advertising, 52(2). p. 300-309.

  • Johnson, C.D., Bauer, B.C., & Arnold, M.J. (2022). The effect of brand crises on endorser reputation and endorsement portfolios. Psychology & Marketing, 39(7). p. 1385-1397.

  • Bauer, B.C., Carlson, B, & Johnson, C.D. (2022). The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements. European Journal of Marketing, 56(3). p. 869-898.

  • Johnson, C.D., Bauer, B.C., & Carlson, B. (2022). Constituency building: Determining consumers' willingness to participate in corporate political activities. International Journal of Research in Marketing, 39(1). p. 42-57.

  • Johnson, C.D., Bauer, B.C., & Niederman, F. (2021). The automation of management and business science. Academy of Management Perspectives, 35(2). p. 292-309.

  • Johnson, C.D., Bauer, B.C., Kelting, K., Jankuhn, N., & Sim, W. (2021). Location, location… mailing location? The impact of address as a signal. Journal of Business Research, 128. p. 326-337.

  • Brunts, E., Delkamiller, M., Kazmi, A., Kobasa, T., Nixon, M., Parmley, L., Shah, S., Wisbey, S., Yao, X., & Johnson, C.D. (2021). Implementation of self-management principles to international business education: A case study. International Business: Research, Teaching, and Practice, 10(1).

  • Johnson, C.D., Kuang, Y., & Jankuhn, N. (2020). You’re not a teetotaler, are you? A framework of nonalcoholic wine consumption motives and outcomes. Journal of Food Products Marketing, 26(5). p. 372-383.

  • Johnson, C.D., Bauer B.C., & Singh, N. (2020). Exploring flow in the mobile interface context. Journal of Retailing and Consumer Services, 53.

  • Hartwell, C.J., Johnson, C.D., Posthuma, R.A. (2019). Are we asking the right questions? Comparing validity of four structured interview question types. Journal of Business Research, 100. p. 122-129.

  • Johnson, C.D., Bauer, B.C., Ascencio, C.A, Kuang, Y. (2019). Priming from the pulpit: Extending regulatory focus theory to church services. Nonprofit Management & Leadership, 29. p. 437-447.

  • Bauer, B.C., Johnson, C.D., & Singh, N. (2018). Place-brand stereotypes: Does stereotype-consistent messaging matter? Journal of Product & Brand Management, 27(7). p. 754-767.

  • PGBS Teaching Excellence Award (2024)
  • Jay Lindquist World Marketing Congress Best Paper award, 2024 AMS World Marketing Congress
  • Best Paper, Academy of International Business – U.S. Southeast Chapter 2021 Annual Conference
  • Bauer, B.C. & Johnson, C.D. (October 2025). Cryptomnesia in International Marketing: Cultural Influences on Inadvertent Plagiarism. Paper to be presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, Miami, FL.
  • Johnson, C.D., Forstmann, P., Lyon, E., & Bauer, B.C. (May 2025). Cross-Cultural Examination of Fitness Motives and Engagement: An Extended Abstract. Paper to be presented at the AMA Global Marketing SIG Conference, Sydney, Australia.
  • Johnson, C.D. & Bauer, B.C. (May 2025). Does Sales Manager Abstract Processing Facilitate Effective Emotional Labor & Communication Strategies? Paper to be presented at the AMA Global Marketing SIG Conference, Sydney, Australia.
  • Johnson, C.D. & Bauer, B.C. (May 2025). Culture and Salesforce Candidates’ Reactions to Structured Interview Questions: An Extended Abstract. Paper to be presented at the AMA Global Marketing SIG Conference, Sydney, Australia.
  • Bridges, R., Chia, N., Crockett, C., Honeyman, K., Pearce, D., & Johnson, C.D. (April 2025). Guilty Pleasures - Unlocking the Psychology Behind So-Bad-It’s-Good Entertainment. Paper to be presented at the Marketing Educators’ Association Conference, Los Angeles, CA.
  • Babcock, A., Demirchyan, R., Elizarraz, L., Garcia, V., Larson, A., Zee, K., & Johnson, C.D. (April 2025). Beyond the Aisles - Exploring Consumer Behavior from Digital Platforms to Brick and Mortar Shelves. Paper to be presented at the Marketing Educators’ Association Conference, Los Angeles, CA.
  • Residorf, C., Johnson, C.D., Zdravkovic, S., Blewitt, J.C., & Li, X. (October 2024). Social Capital During and after a Doctoral Program: The SLU Experience. Panelist at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, Saint Louis, MO.
  • Bauer, B.C., Johnson, C.D., Randrianasolo, A.A., & Bhatia, S. (October 2024). Stereotypes of Foreign Endorsers: When to Match Endorser, Brand, & Consumer Factors. Paper presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, Saint Louis, MO.
  • Johnson, C.D., Wormek, G., Hayden, J., & Patel, R.S. (October 2024). The Effect of Head Coaches’ Post-Game Language on Subsequent Team Performance. Paper to be presented at the 2024 Canadian Society for Psychomotor Learning and Sport Psychology Annual Conference, Winnipeg, Canada.
  • Johnson, C.D., Ascencio, C., Bauer, B.C., Gibson, C., Lynn, T., Mooney, J., Nagaraj, V., Niederman, F., Short, C.E., & Sinclair, G. (July 2024). A swarm of scholars: Adopting & improving on the swarm method of collaborative qualitative research. Paper presented at the Academy of International Business Conference, Seoul, Korea.
  • Bauer, B.C., Kelting, K., Carlson, B., & Johnson, C.D. (June 2024). Lights, camera, inequality: The underlying gender bias in celebrity endorsements. Paper presented at the AMS World Marketing Congress, Bel Ombre, Mauritius.
  • Bauer, B.C., Randrianasolo, L., & Johnson, C.D. (May 2024). Foreign endorser stereotypes: Leveraging match dyads to improve perceived cognitive fit. Paper presented at the AMA Global Marketing SIG Conference, Verona, Italy.
  • Heim, F., Kelly, A., Mullen, C., Steward, B., Tsuruda, M., and Johnson, C. (May 2024). The Impact of Online Brand Communities on Brand Loyalty. Paper presented at the AMA Global Marketing SIG Conference, Verona, Italy.
  • Arnaldo, J.G., Burkhart, M., Quinones, B.G., Reyes, L., Woodard, J., & Johnson, C. (May 2024). Artificial Intelligence in the Healthcare Industry: Influential factors in the rate of adoption and acceptance. Paper presented at the AMA Global Marketing SIG Conference, Verona, Italy.
  • Guzman, H., Parra, R., Partiyeli, E., Slama, R., & Johnson, C. (May 2024).  From Stitch to Status: Weaving Instrumental Motivation into Chinese Luxury Clothing Consumption. Paper presented at the AMA Global Marketing SIG Conference, Verona, Italy.
  • Bauer, B.C., & Johnson, C.D. (October 2023). Brand Community Membership in a Global World: The Effects of Perceived Psychological Distance. Paper to be presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, Atlanta, GA.
  • Blewitt, J.C., Wheeler, A., & Johnson, C.D. (October 2023). Advertising Fatigue: Keeping it between 10 and 2, the role of culture, personality, age, and the perception of creativity, novelty, and humor. Paper to be presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, Atlanta, GA.
  • Johnson, C.D., & Bauer, B.C. (July 2023). Flow and Interpersonal Communications in Marketing. Paper presented at the AMS World Marketing Congress, Canterbury, UK.
  • Johnson, C.D., Bauer, B.C., & Singh, N. (July 2023). The Role of Culture, Economic Development, and Brand Traits in Negative Event Spillover and Recovery. Paper presented at the Academy of International Business Annual Conference, Warsaw, Poland.
  • Li, X., Johnson, C.D., Bauer, B.C., & Singh, N. (May 2023). The Role of Cultural Intelligence in Cross-Border Corporate Political Activities: TMTs as the Boundary Spanner. Paper presented at the AMA Global Marketing SIG Conference, Santiago, Chile.
  • Johnson, C.D., Bauer, B.C., & Tsougarakis, N. (May 2023). Cultural and Individual Differences in Benign and Malicious Envy. Paper presented at the AMA Global Marketing SIG Conference, Santiago, Chile.
  • Russell, C., Shields, J., Johnson, C.D., Peck, J., Jha, S., Makam, S.B., Valenzuela, A., Hadi, R., Sridhar, K., Growth, O., & Krishna, A. (October 2022). Out of Touch? Multi-Methodological Approaches to the Evolving Role of Haptics in Consumers’ Experiences. Special session presented at the ACR 2022 Conference, Denver, CO.
  • Brar, K., Garcia, F., Neal, K., Weng, H., Johnson, C.D., & Bauer, B.C. (October 2022). Language-Based Cues in Advertising. Paper presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, Panama City Beach, FL.
  • Campi, T., Oliva, A., Williams, T., Woo, C., Johnson, C.D., & Bauer, B.C. (October 2022). Cross-Cultural Influencer Marketing. Paper presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, Panama City Beach, FL.
  • Alimohammadi, S., Donohue, K., Habtay, K., Napier, R., Johnson, C.D., & Bauer, B.C. (October 2022). Foreign Celebrity Endorsers. Paper presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, Panama City Beach, FL.
  • Johnson, C.D. (organizer), Bauer, B.C., Gibson, C., Niederman, F., Ascencio, C., Short, C.E., Margolis, J.A., Mooney, J., Nagaraj, V., Lynn, T., & Sinclair, G. (August 2022). A swarm of scholars: Adopting & improving on the swarm method of collaborative qualitative research. Symposium presented at the 82nd Annual Meeting of the Academy of Management, Seattle, WA.
  • Bauer, B.C., & Johnson, C.D. (July 2022). Competition, cooperation, & communication: Partner and product type effects in joint advertising. Paper presented at the Academy of International Business Annual Conference, Miami, FL.
  • Bauer, B.C., & Johnson, C.D. (May 2022). Competing construals in advertising: Consumer-brand relationships versus temporal effects. Paper presented at the 46th Academy of Marketing Science Annual Conference, Monterey, CA.
  • Bauer, B.C., & Johnson, C.D. (May 2022). Brand origin stories: When to emphasize place-of-origin versus country-of-origin. Paper presented at the American Marketing Association Global Marketing SIG Conference, Crete, Greece.
  • Fischbach, S., Johnson, C.D., Oh, K., Ahn, H., Novell, C., Labban, A., Gibson, C., Russell, C., & Kvidera, D. (April 2022). Does participation affect perceptions? The impact of behavioral lab participation on students’ perceptions of research and graduate education. Paper presented at the Marketing Educators’ Association Conference, Seattle, WA.
  • Bauer, B.C., & Johnson, C.D. (October 2021). When social distancing seems too close: The role of construals and culture. Paper presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, virtual conference. ‡
  • Bauer, B.C., & Johnson, C.D. (October 2021). Joint advertising: The impact of partner and product type on cognitive fit. Paper presented at the AMA Global Marketing SIG Conference, Taormina, Italy.
  • Johnson, C.D., Bauer, B.C., & Singh, N. (October 2021). The role of culture, economic development, and brand traits in negative event spillover and recovery. Paper presented at the AMA Global Marketing SIG Conference, Taormina, Italy.
  • Johnson, C.D., Smith, D., & Bauer, B.C. (June 2021). Does abstract processing facilitate effective emotional labor? Paper presented at the annual meeting of the Academy of International Business, virtual conference.
  • Johnson, C.D., Bauer, B.C., & Arnold, M.J. (June 2021). The effect of brand crises on endorser reputation and endorsement portfolios. Paper presented at the 50th annual conference of the Academy of Marketing Science, virtual conference.
  • Bauer, B.C., Carlson, B., Arnold, M.J., & Johnson, C.D. (February 2021). Divergence in brand community membership: The multiple roles of social distance & commitment. Paper presented at the American Marketing Association Winter Academic Conference, virtual conference.
  • Johnson, C.D., Maertz, C.P., Arnold, M.J., & Bauer, B.C., (October 2020). Intercultural negotiations: Examining change in processing, attitudes, and intentions by evaluating competing theories. Paper presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, virtual conference.
  • Johnson, C.D., Kuang, Y., & Jankuhn, N. (October 2020). You’re not a teetotaler, are you? A framework of nonalcoholic wine consumption motives and outcomes. Paper presented at the annual meeting of the Academy of International Business – U.S. Southeast Chapter, virtual conference.

Topics

  • Advertising
  • Consumer Behavior
  • Cross-cultural Marketing
  • Organizational Behavior

Courses

  • MKTG 603 – The Art and Science of Marketing
  • MKTG 626 – Marketing Management
  • MKTG 663 – Strategic Issues in Marketing 
  • MKTG 669 – Marketing Research
  • MKTG 671 – Global Marketing
  • MKTG 676 – Brand Management
  • MKTG 677 – Consumer Behavior
  • MKTG 680 – Global Brand Management
  • MKTG 693 – Global Business Intensive: Food for Thought
  • PGBS 699 – Graduate Directed Instruction