MIYABI Creative is Born Out of Pepperdine Graziadio Business School Education to Business Program

Pepperdine Graziadio Business School students Yuga Yamaguchi and Anthony Vogt participated in a Pepperdine E2B™ (Education to Business) consulting project to help an innovative skateboard-wheel company better understand its market. As part of the project, they conducted a macro-level analysis, consumer analysis, segmentation, competitive and SWOT analysis. From there they created a brand brief, a marketing blueprint, and an expanded customer journey map defining the most relevant brand touchpoints for the company to invest its marketing budget. They went above and beyond creating an entire proposed rebrand for the company with a new logo, and filmed a testimonial video from a target consumer. The client was so impressed with their final report that he hired the students to consult and produce additional photo and video content for some of their products. That is how MIYABI Creative was born. Today, MIYABI is a boutique creative agency; consulting on marketing campaigns, producing digital advertising content, and creating video and photo content for clients' websites and social media. Click here to learn more about the company. Congratulations to Yuga and Anthony for this amazing achievement and good luck with your new endeavor!

Learn more about E2B here.