Cristel Russell’s Perspective on Screen Time Habits Featured in Opportunity Now

Concern over screen time is a common topic among parents. According to a Pew Research report, 71% of parents of children under the age of 12 are concerned that their child is spending too much time in front of screens. But what about adults?

Dr. Cristel Russell, professor of marketing at Pepperdine Graziadio Business School, dove into this topic for an article in Fox & Hounds, which was published in August of 2020. Russell’s article was recently excerpted by the Silicon Valley policy publication Opportunity Now, writing “Dr. Cristel Russell explains that according to cultivation theory, consumers’ beliefs about the world are shaped by media, and the effect is more pronounced the more they watch/interact with media.”

In the article, Russell explains that adult bullying has become more prevalent and normal on social media and it typically mirrors what is shown on reality shows or talk shows. “COVID-19 has brought about a lot of change, one being we are losing touch with the real world and losing our manners and civility in the process,” Russell wrote. “But there is good news. We determine what type of world we want to live in by limiting our screen time and getting back to the real world and real connections.”

Read the full excerpt in Opportunity Now.