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Pepperdine | Graziadio Business School
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Customer Experience Leadership with AI

Learn, Grow & Advance Your CX Strategies

Learn how customer experience strategy and AI work together to improve customer engagement, operational efficiency, and organizational performance. 

During the 8-modules, you work on your own projects and use best practices developed by top companies. Learn from experienced customer experience professionals who have led CX initiatives across leading organizations. These experts and professional instructors guide you through each step. Your projects are reviewed, and mentoring is provided. Throughout the program, you continuously build your toolset and develop your own, personalized CX Portfolio.

This program is offered in collaboration with Zschool.

 

Program Overview

During this program, you will receive:

  • Reusable worksheets, templates, & workbooks
  • Strategic CX Organizational Plan & Advocacy Plan
  • Actionable CX Maturity Assessment
  • Personas & Journey Maps Workshop booklet
  • Customer-First Culture Workshop booklet
  • Personal CX Toolkit & Portfolio

 

Cost: $4,995
Duration: Flexible, self-paced learning & completable in 4–6 weeks
Format: 100% Online & Asynchronous

 

Program Modules

Introduction to CX

Learn the concept of customer experience and reveal both great and poor experiences. Uncover the essential elements that draw us in and keep us coming back to our beloved brands. Complete a score card to compare your brand against the competition.

CX Strategy for Success

Discover why CX is essential to your business strategy. Perform an assessment and prioritize areas to mature and drive adoption. Create your vision and goals for insights, engagement, efficiency, revenue, retention, and employee satisfaction.

Your Customers, Their Journey

CX Journey Maps are arguably the most important tool you’ll hold in your arsenal. Discover your customer’s touchpoints, emotions, brand proof points, and more. Unlock the power of journey maps to analyze, plan, communicate, innovate, and transform.

Improve Decisions with Data

Connect the dots between your customers’ perceptions, sentiments, service delivery, costs, churn rates, share of wallet, average handling times, cost of acquisition, and more. Then, define actionable metrics that drive your desired business results.

Customer-Focused Innovation

Bring teams together to innovate on behalf of your customers. Employ empathy-powered stories and techniques to bust down silos and culture barriers. Close the “knowing-doing” gap via a perfect blend of theory, practice, strategy, and invention.

Customer Relationship Building

CX is multi-faceted and relies on building strong relationships with your customers. Identify and define core elements to build relationships and improve overall experiences, then create relationship matrixes specifically for your business.

Customer First Culture

It’s a proven reality that your customer experience will never exceed your employee experience. Learn how to position your company for greater success by engaging your team’s hearts and minds and bringing them together for amazing experiences.

Navigating Politics Of Change

Change is hard and people are resistant. Arm yourself with crucial leadership skills to drive adoption across your entire organization. Become a successful change-agent for experience-first thinking and inspire positive change.

Build Your Strategic CX Portfolio

Throughout the program, you work on your very own CX Strategic Organizational Plan and your professional CX portfolio. This toolkit helps you drive CX throughout your organization’s DNA.

 

Who Will Benefit


Mid-to-Senior CX, Marketing, & Operations Leaders


Business Leaders Driving Culture & Change


Emerging CX Professionals & Consultants

What You'll Earn

A certificate of completion and digital badge are awarded upon successful completion of the program. This program does not carry academic units/credit.

 

Testimonials

Jenny Baranowski

This program has done a great job of putting customer experience front and center for our organization. The concepts and lectures in the program are engaging and easy to follow, and the worksheets allow me to easily apply the concepts to my daily work. I recommend this CX program for anyone looking to bring customer experience to the forefront of their business.

President, CODiE Awards

 

Testimonials

Brett Fish

The course has been great for me and my company. It has given us new ways of thinking, allowed us to look at different ways of doing things and pull from successes in other industries that have translated into successes in our business that we wouldn’t have explored before.

Vice President of Business Devlopment, INDECOMM

Testimonials

Christina LeRubio

Delivering an exceptional customer experience today requires blending human empathy with AI-driven strategy. Collaborating with Zschool allows us to stay ahead of fast-moving industry trends by rapidly adding applied offerings to our portfolio of non-degree programs. While Zschool handles course delivery, participant support, and logistical management, Pepperdine Graziadio Business School maintains complete approval over all curriculum standards. This collaboration provides working professionals with direct access to top CX practitioners, expert mentoring, and a personalized, portfolio-ready CX toolkit that drives immediate business results.

Director of Operations, Executive Education, Pepperdine Graziadio Business School

 

 

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