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Kyle C. Murphy, DBA

Practitioner Faculty of Strategy

GSBM Instruction

Phone: (424) 262-1901

Email:  kyle.murphy@pepperdine.edu

Kyle C. Murphy Lecturer of Strategy & Entrepreneurship

Kyle Murphy is a full-time practitioner faculty of strategy for both the MBA and BS in Management programs at the Graziadio School of Business and Management. He brings over 20 years of management experience with a variety of companies, from the Global 1000 to start-ups. Murphy's experience includes assuming various C-level positions including CEO, COO, CMO and CFO for multiple successful companies, as well as being an investment banker and venture capitalist. His areas of specialization include strategy, branding, technology and operations management. Some of the companies he has worked with include Disney, Apple, Outward Bound, Microsoft, Ariba, Haier, Lenovo, Goldman Sachs and Yum! Brands. Currently, Murphy is an active contract C-level executive and tech entrepreneur. Murphy brings practical real-world experience and an experiential learning approach to the classroom.

Murphy received his Doctor of Business Administration (DBA) from Alliance Manchester Business School at The University of Manchester. He received his MBA with a dual focus in marketing and global business from the Graziadio School of Business and Management. Murphy's research is multidisciplinary and focuses on strategy, behavioral economics/finance, innovation, and branding. Murphy is an active volunteer for the Network for Teaching Entrepreneurship, which works with educators in underprivileged schools to inspire young people to stay in school, to recognize business opportunities and to plan for successful futures.

The University of Manchester

Doctor of Business Administration

Pepperdine University

Master of Business Administration

Pepperdine University

Bachelor of Science

Education

The University of Manchester

Doctor of Business Administration

Pepperdine University

Master of Business Administration

Pepperdine University

Bachelor of Science

Skills & Functional Experience

  • Strategy Development & Implementation 
  • Innovation Management
  • Change Management
  • Technology Development & Deployment
  • Operations & Workflow Optimization
  • Leadership & Cross-Functional Team Development
  • P&L Management & Financial Analysis
  • Data Driven Marketing & Brand Strategy
  • Analytics-Based Decision-Making

Selected Achievement Highlights

  • Developed and executed plan to successfully launch Software as a Service company. Achieved $500k in revenue in first year of operations. Raised $4mm in venture capital.
  • Core member of the team that developed and executed the strategy to reposition Virgin Atlantic which led to an increase in market share from less than 8% to greater than 30%.
  • Conducted feasibility study and created plan for Panda Electronics (China) to enter Mexico market, which led to sales of 50,000 units in the first two years—60% above projections.
  • Successfully developed a $20 million a month sales and marketing program for private placement security offerings through a network of domestic and international broker- dealers.
  • Facilitated strategy process with Foote Cone & Belding and Taco Bell to create the “Think Outside the Bun” program that reversed a multi-quarter, same-store flat sales growth trend.
  • As the CEO, built a professional services company from $1mm to $73mm in revenue over four year period while expanding services offering ten-fold and entering the EU market.
  • Produced brand acquisition opportunity and valuation study for Lenovo (China) that eventually lead to the successful purchase of the IBM PC brand and operations from IBM.

Company/Brand Experience

Virgin, Buick, Honda, Disney, Coors, Apple, Sebastian International, Naked Juice, Outward Bound, UNUM, Ariba, USTrust, Bank Julius Bär, BankNorth, Fidelity Investments, The Vanguard Group, Haier, Lenovo, Panda Electronics, Patagonia, Verizon, Harvard University, Dartmouth College, Levi Strauss & Co., Yum! Brands (Taco Bell & KFC), Seimens, Union Trust Company, and Ryland Homes.

International Experience

China, Hong Kong, Taiwan, Japan, Korea, Singapore, Vietnam, Mexico, Canada, South Africa, Israel, Brazil, Dubai/Abu Dhabi (UAE), India and the European Union (EU).

Selected Professional Experience

General Manager—Managed Resources, Long Beach, CA 2016-Present
Leading healthcare revenue cycle management firm.

COO/CMO—UCode, Hermosa Beach, CA 2015
Idealab incubated startup programming academy for K-12 students with both ground-based and online courses.

COO—Greenwood Hall, Santa Ana, CA 2013-2015
Leading higher education technology and student lifecycle management firm.

CEO/Entrepreneur-in-Residence—SwitchStream, Santa Monica, CA 2009-2013
Startup incubator and accelerator focused on technology and business model innovation.

CFO/EVP (Acting CEO)—VantageILM, Pasadena, California 2005-2009
Venture funded FinTech enterprise SaaS back office loan operations and analytics company.

Managing Director—Clientelligence, Redondo Beach, CA 2002-2005
Strategy and brand consulting firm.

VP Marketing & Strategy—Shadow Creek Partners, San Clemente, CA 2001-2002
Private equity and investment banking subsidiary of an international private banking group.

CEO/Creative Director—DW Group, Portland, Maine 1995-2000
Award winning global brand and integrated marketing agency.

Teaching Experience

Supporting Faculty of Strategy and Entrepreneurship—Pepperdine University (Graziadio School of Business & Management), Malibu, California 2009-Current

Creative Thinking Coach—Before & After, Inc, Providence, RI 1998-2003

Education & Credentials

Doctor of Business Administration (candidate)
Manchester Business School, The University of Manchester, UK

Master of Business Administration (emphasis in Global Business & Marketing)
Graziadio School of Business & Management, Pepperdine University, Malibu, CA

Bachelor of Science Management Graziadio School of Business & Management,
Pepperdine University, Malibu, CA

Certificate in Global Enterprise Management: Business in China
Hong Kong University of Science & Technology

Certificate in Global Enterprise Management: Business in the EU
Rouen School of Management, France

Other Achievements & Activities

  • International Honor Society Beta Gamma Sigma, Lifetime member
  • Portland Research Group, Market Research Firm, Co-founder
  • CFA Institute, Member
  • International Toastmasters, Toastmaster
  • Marketing Executives Networking Group (MENG), Active member
  • Graziadio Business Ethics Forum, Ethics: TNT, Co-founder and Managing Editor. Student run forum and publication addressing business ethics
  • Working knowledge of French and some Chinese (Mandarin)